via timhoang.wordpress.com I’ve been playing around with NodeXL recently and found it quite an eye-opener. It’s a free social network analysis plug-in/add-on/strap-on/whatever for Excel and whereas I’ve known about social network analysis for a while, I’ve never really looked into it deeply. Tim Hoang was the ‘new Brendan’ at Porter Novelli and I’ve read this [...]
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Trends
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]
Want PR? Been Penalized by Google? Then lead a campaign.
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]
What do subscribe, like and follow have in common?
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but [...]
Aggregated predictions: what really will happen with social media in 2011
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]
The Universal Process™. Or: the Gartner Hype Cycle of Life
Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by [...]
Online foam
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- Ian Green: PR still doesn't get social media Ian Green
Social spume
- 10 Apps for Finding AppsWith the bounty of apps available for mobile devices, it would take a full-time job to customize the best apps to suit our needs and populate our devices. Of course, there are the good ‘ol standbys like Facebook, Shazam, Twitter, Pulse, Angry Birds, (insert your favorite app here), but there are so many others that are worth the real estate on your phone — i […]Jeana Lee Tahnk
- Turn Instagram Photos Into a PosterEnjoy uploading pictures to the Internet via Instagram? Now you can turn your collection into a poster. Thanks to London-based online retailer Firebox, Instagram lovers can create their own poster by selecting their favorite photos to build their own. By clicking the Buy button on Firebox’s Instagram poster product page, Instagram members are prompted to add […]Samantha Murphy
- Liking WebHostingBuzz, and dealsJust over a month ago, I started a relationship with a new web hosting service, WebHostingBuzz. The words you’re reading now are served up to your screen from a database in the cloud (well, from a dedicated Dell server physically located in a data center somewhere in the US). As I noted in my first post about WebHostingBuzz, you now get content served to you […]neville@nevillehobson.com (Neville Hobson)
- Are You Smarterer Than Other Job Candidates? Prove ItThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Smarterer Quick Pitch: Smarterer authenticates practical skills with timed online quizzes. Genius Idea: Crowdsourced, living tests for ever-changing […]Sarah Kessler
- Are Artists Luring Grammy Votes Via Social Media?Music artists have invited fans deeper into their lives through social media for years, but is the content they share online starting to capture the attention of Grammy voters? The 54th Grammy Awards airs Sunday, and the Recording Academy has declared digital, mobile and social media a focal point of this year’s proceedings. With more focus on social media, […]Brian Anthony Hernandez
- Is Your Blog Doing Okay?Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. […]Darren Rowse
- U.S. Consumers Buy 20% of Valentine’s Gifts Online [INFOGRAPHIC]Consumers are expected to spend $17 billion on Valentine’s Day gifts this year, roughly a fifth of which will be spent online. That’s according to projections from the National Retail Federation and eMarketer, whose data is visualized in the infographic from Monetate below. Interestingly, men spend more than twice the amount women spend on Valentine’s Day: $ […]Lauren Indvik
