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Ranking top UK PR blogs using social network analysis | Much ado about nowt

by on August 15, 2011 in measurement, socialnetworks

via timhoang.wordpress.com I’ve been playing around with NodeXL recently and found it quite an eye-opener. It’s a free social network analysis plug-in/add-on/strap-on/whatever for Excel and whereas I’ve known about social network analysis for a while, I’ve never really looked into it deeply. Tim Hoang was the ‘new Brendan’ at Porter Novelli and I’ve read this [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

by on July 19, 2011 in advertising, google+, marketing, measurement, PR, socialnetworks, technology, trends, Twitter, visualisation

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Want PR? Been Penalized by Google? Then lead a campaign.

by on May 19, 2011 in PR, technology, socialvideo, socialnetworks, cloudcomputing, strategy, search, Twitter, reputationmanagement

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

What do subscribe, like and follow have in common?

by on April 12, 2011 in disciplines, marketing, PR, socialmedia, socialnetworks, socialvideo, Twitter

They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

by on January 24, 2011 in PR, marketing, microblogging, measurement, disciplines, bloggers, socialvideo, socialnetworks, monitoring, socialmedia, strategy, research, trends, search, Twitter, reputationmanagement

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

The Universal Process™. Or: the Gartner Hype Cycle of Life

by on November 10, 2010 in copywriting, disciplines, musictechnology, personal, socialmedia, socialmusic, socialnetworks, strategy, stuff

Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by [...]

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apathy

Social media? I wouldn’t bother.

by on October 12, 2010 in PR, marketing, blogging, advertising, measurement, socialnetworks, monitoring, socialmedia, strategy, freelance, Twitter, reputationmanagement

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media [...]

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TouchGraph | Products: Google Browser

by on August 20, 2010 in socialmedia, socialnetworks, visualisation

Products: TouchGraph Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click ‘Graph it!’ See Getting Started below for more details. via touchgraph.com This could be a gloriously irrelevant toy or a hugely useful tool. I’ve only just come across it [...]

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Wikisperience – LinkedIn meets Wikipedia?

by on July 29, 2010 in socialnetworks

Wikisperience is dedicated to providing information about companies and organisations of all sizes. It was founded to serve the needs of businesses operating in, or aligned with, the global Internet, Communications and IT industries. Companies operating in other verticals are welcome to contribute information, but they will need to ensure their information and profiles clearly [...]

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