Social media has done a lot of companies a lot of good as well as seen the odd one or two go into meltdown. There are some excellent examples of very good practice out there and here we highlight – in no particular order – 50 of the best via bizgene.com Lists are a great [...]

via bitrebels.com Sometimes it’s good to step back and take a broad overview of what’s going on. Other times, it’s good to drill right down and become ever so slightly obsessive about one tiny aspect of social media. That’s what Diana Adams has done, and come up with some interesting – and surprising – figures [...]

“We don’t have any competitors.” “What we do is completely unique.” “No one does quite what we do.” I hear this a lot. At first, I believed people when they said it. But not any more. It doesn’t matter whether I’m working as a copywriter or a social media ‘thing’, it’s my job to figure [...]

In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data.  As someone who could put the anal in analytics, I think that’s [...]

That’s all, really. I’ve posted this so that it’ll appear on their twitterstream and make them look slightly foolish, even if just for one tweet.