This is only the first time that online gamers have figured out the solution to a complex scientific problem. Foldit co-creator Seth Cooper said that their spatial reasoning skills allowed gamers to succeed where powerful computers had failed before and expressed hope that their game, and others like it, would lead to many such accomplishments [...]
Gamers solve puzzle in 3 weeks that stumped scientists for a decade
by Brendan on September 19, 2011 in socialmedia
YouTube Founders Aim to Revamp Delicious
by Brendan on September 12, 2011 in socialmedia
via nytimes.com These are your new social media pin-ups. They’re the guys who are going to save Delicious – by quite some way the most powerful, effective and yet simple way of sharing content online. It was also by quite some way the largest, but the dolts at Yahoo couldn’t figure out what to do [...]
Whither Social Mention?
by Brendan on September 7, 2011 in cloudcomputing, monitoring, reputationmanagement, RSS, search, socialmedia, technology
Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is [...]
The ROI of Social Media: 10 Case Studies – TNW Social Media
by Brendan on September 6, 2011 in socialmedia
The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the [...]
I was Google’s 59th employee and first marketing director. Ask me anything.
by Brendan on August 31, 2011 in socialmedia
Larry and Sergey really believe they can transform the world with technology that makes things work better, beginning with a better way to find information when you need it. That information is not restricted to text found on web pages. I believe they won’t be satisfied until everyone has a brain implant that augments their [...]
Avoid The 70% Failure Rate Of Change Management Initiatives | Forrester Blogs
by Brendan on August 31, 2011 in socialmedia
via blogs.forrester.com I’m a big fan of what Forrester say and do. Increasingly I’m coming to realise that social media is closely allied to culture change – that is, people need to change their ways of thinking about communication, and they need to do it from the inside out. It’s pointless trying to get communications [...]
Top 75 Apps for Enhancing Your Facebook Page | Social Media Examiner
by Brendan on August 24, 2011 in socialmedia
via socialmediaexaminer.com Everyone needs apps, and not just mobile developers. If you’ve moved beyond the basic Facebook offerings, or think you might be about to evolve, then you should be considering some of the extremely useful apps out there. One word of warning: when you use them, they can reap data from your account. But [...]
Time & Resources: Biggest Barriers In Social Media Today | Social Media Today
by Brendan on August 15, 2011 in socialmedia, strategy
via socialmediatoday.com This is not a surprise. The actual blog post, while written in the smallest imaginable typeface, is also pretty good, with the biggest barriers listed. Guess what the number one barrier is…? Posted via email from Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant.
Models for working with social media: what works, what sort of works, and what really doesn’t
by Brendan on August 8, 2011 in socialmedia, training
I’ve been thinking a lot recently about how best to work with clients. It strikes me that this is a process that should, at the end, have a client who knows about social media, and can talk about it and use it with confidence. This is important: clients can smell fear at a hundred paces, [...]
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- 10 Apps for Finding AppsWith the bounty of apps available for mobile devices, it would take a full-time job to customize the best apps to suit our needs and populate our devices. Of course, there are the good ‘ol standbys like Facebook, Shazam, Twitter, Pulse, Angry Birds, (insert your favorite app here), but there are so many others that are worth the real estate on your phone — i […]Jeana Lee Tahnk
- Turn Instagram Photos Into a PosterEnjoy uploading pictures to the Internet via Instagram? Now you can turn your collection into a poster. Thanks to London-based online retailer Firebox, Instagram lovers can create their own poster by selecting their favorite photos to build their own. By clicking the Buy button on Firebox’s Instagram poster product page, Instagram members are prompted to add […]Samantha Murphy
- Liking WebHostingBuzz, and dealsJust over a month ago, I started a relationship with a new web hosting service, WebHostingBuzz. The words you’re reading now are served up to your screen from a database in the cloud (well, from a dedicated Dell server physically located in a data center somewhere in the US). As I noted in my first post about WebHostingBuzz, you now get content served to you […]neville@nevillehobson.com (Neville Hobson)
- Are You Smarterer Than Other Job Candidates? Prove ItThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Smarterer Quick Pitch: Smarterer authenticates practical skills with timed online quizzes. Genius Idea: Crowdsourced, living tests for ever-changing […]Sarah Kessler
- Are Artists Luring Grammy Votes Via Social Media?Music artists have invited fans deeper into their lives through social media for years, but is the content they share online starting to capture the attention of Grammy voters? The 54th Grammy Awards airs Sunday, and the Recording Academy has declared digital, mobile and social media a focal point of this year’s proceedings. With more focus on social media, […]Brian Anthony Hernandez
- Is Your Blog Doing Okay?Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. […]Darren Rowse
- U.S. Consumers Buy 20% of Valentine’s Gifts Online [INFOGRAPHIC]Consumers are expected to spend $17 billion on Valentine’s Day gifts this year, roughly a fifth of which will be spent online. That’s according to projections from the National Retail Federation and eMarketer, whose data is visualized in the infographic from Monetate below. Interestingly, men spend more than twice the amount women spend on Valentine’s Day: $ […]Lauren Indvik

