via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that clients either don’t really care about it, or that, if they do, they only really care about the ‘good’ metrics such as ‘Friends [...]
Archive | socialmedia RSS feed for this archive
Who’s Using Google +? / Flowtown (@flowtown)
via flowtown.com Nice infographic from Flowtown here. Google+ is a strange beast. On the one hand, I see it every day because my home page is set to Google, and I’m always logged in, so I see it whenever I fire up my browser. So, you could say it’s won the homepage war, mainly because [...]
What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition
As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or [...]
30 Social Media Predictions for 2012 From the Pros | Social Media Examiner
How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of [...]
2012 social media predictions: Part One
No, that doesn’t mean I’m going to list over two thousand predictions for social media. If I did, however, I would be almost certain to get some of it right. Instead, I’m going to list my predictions for the year ahead. Which means I’ll probably get most of it wrong. However, just to lend some [...]
Social, Media, Action! The Social Media Action Day with Neesham PR. Or: a social media plan by 5pm.
What did the man say, if you give someone a fish you feed them for a day, but if you teach them to fish you feed them for life? Well, the Social Media Action day does both. We not only give you fish, we teach you how to do some fishing for yourself. OK, so [...]
If Your Team Hates Blogging, You Need A New Team
My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging. Something about that concept got me thinking. It wasn’t encouraging team members to blog, as that’s critical for all organizations seeking to embrace the notion that [...]
3 Ways to Improve Your Company’s Social Media Architecture
via mashable.com This is pretty good, from my ex-employer Fleishman Hillard. Everyone likes graphics because they (usually) make things clearer. In this one, anything big and green in the centre is good, because it’s a nice, living social media presence. Anything red is bad, because it’s dead. The FH solution is simply to delete the [...]
Facebook’s F8 changes: a slight case of oversharing? | Econsultancy
Facebook is renowned for rolling out new platform changes at a moment’s notice, but if early buzz is to be believed, this Thursday’s F8 developer conference will offer something a little bit special. Major changes are expected that could fundamentally reshape the way content is found and shared on the world’s largest social network. Will [...]
Online foam
- Top 150 Social Media Marketing Blogs Jan '12 « Influencers ... ecairn
- The Football Map Of London - 4 Fuks Saké Jim Dowling
- A Nice Film About A Place I Used To Live - 4 Fuks Saké Jim Dowling
- Racism: 140 Characters Probably Not Enough - 4 Fuks Saké Jim Dowling
- Fat Mitchell/Webb/Abbott - 4 Fuks Saké Jim Dowling
Social spume
- Rightsizing your passionExcitement about goals is often diminished by our fear of failure or the drudgery of work.If you’re short on passion, it might be because your goals are too small or the fear is too big. Do a job for a long time and achieve what you set out to achieve, and suddenly, the dream job becomes a trudge instead. The job hasn't changed--your dreams have. Mostly […]Seth Godin
- How can a brand gain trust in social media if it doesn’t trust its employees?Corporates are starting to recognise the external forces that compel them to engage with their customers online. They are expressing the desire to embrace the opportunities that social media offers and many display an appreciation that they need to change their business structures to allow better collaboration, internally and externally. But many corporation […]Danielle Sheerin
- Making the internet dirtyWhat if the internet were a physical thing? A great big warehouse perhaps? It would be huge and bewildering complex for sure, but what would it smell like? Would you wash your hands after touching it? I would. I think it would be filthy, and all the better for it. Everyday we hear mega numbers about how many breadjillions* of data are being uploaded every mi […]Ross Breadmore
- Social media and behaviour change: applying theoryUnderstanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline – but using social media as part of the mix is relatively new. I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships […]Max
- A guide to Facebook’s new private messaging featureFacebook is testing private messaging between Pages and Fans. Background Currently, all communication between pages and fans appears public on the page. This new feature will allow brands to respond privately to visitors of the page (this doesn’t have to be just fans who have ‘liked’ the page). Description - Alongside the ‘like’ button on a fan’s comm […]Caz Yetman
- Guidelines for a spin free worldWe’ve been talking for a while about social business; how new norms brought about by technology should be embraced by organisations wanting to evolve, and the need for organisations to stand for more than sheer profit. Aside from the huge cultural shift and new platforms, for me an important ingredient of social business is language. At risk of sounding like […]Ross Breadmore
- Social Business Sessions LondonAnother experiment Today we’re starting another little experiment: Social Business Sessions. And, if you’re interested and your heart is in the right place, we’d like to have you along. (There are only 38 places). Social Business Sessions will happen every six weeks or so. Session #1 will happen on Thursday 9th Feb, 10 am – 12 pm, somewhere in central London […]Will McInnes
