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Me, Friends Reunited, and Radio 4

by on April 10, 2012 in socialmedia

So out of the blue I got a call from BBC Radio 4 to go in and talk about the recent relaunch of Friends Reunited on the You and Yours programme. “Friends Reunited has relaunched?” thought I. Fortunately I managed to pull enough from my dusty memory banks sufficiently quickly to convince the assistant producer [...]

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Tracking the KPIs of Social Media | SEOmoz

by on January 30, 2012 in marketing, measurement, socialmedia

via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that clients either don’t really care about it, or that, if they do, they only really care about the ‘good’ metrics such as ‘Friends [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Who’s Using Google +? / Flowtown (@flowtown)

by on January 6, 2012 in google+, socialmedia

via flowtown.com Nice infographic from Flowtown here. Google+ is a strange beast. On the one hand, I see it every day because my home page is set to Google, and I’m always logged in, so I see it whenever I fire up my browser. So, you could say it’s won the homepage war, mainly because [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition

by on January 5, 2012 in measurement, socialmedia

As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

30 Social Media Predictions for 2012 From the Pros | Social Media Examiner

by on January 4, 2012 in socialmedia

How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2012 social media predictions: Part One

by on December 21, 2011 in socialmedia

No, that doesn’t mean I’m going to list over two thousand predictions for social media. If I did, however, I would be almost certain to get some of it right. Instead, I’m going to list my predictions for the year ahead. Which means I’ll probably get most of it wrong. However, just to lend some [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

If Your Team Hates Blogging, You Need A New Team

by on November 1, 2011 in blogging, socialmedia

My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging. Something about that concept got me thinking. It wasn’t encouraging team members to blog, as that’s critical for all organizations seeking to embrace the notion that [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

3 Ways to Improve Your Company’s Social Media Architecture

by on September 22, 2011 in socialmedia

via mashable.com This is pretty good, from my ex-employer Fleishman Hillard. Everyone likes graphics because they (usually) make things clearer. In this one, anything big and green in the centre is good, because it’s a nice, living social media presence. Anything red is bad, because it’s dead. The FH solution is simply to delete the [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Facebook’s F8 changes: a slight case of oversharing? | Econsultancy

by on September 21, 2011 in socialmedia

Facebook is renowned for rolling out new platform changes at a moment’s notice, but if early buzz is to be believed, this Thursday’s F8 developer conference will offer something a little bit special. Major changes are expected that could fundamentally reshape the way content is found and shared on the world’s largest social network. Will [...]

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