Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the […]
One of the most frequently asked questions when it comes to setting up a business blog, and certainly one which I have been asked on a number of occasions recently, is whether it is better to have a blog as part of your website or to set it up as a separate site on its […]
I don’t like SEO copywriting. Apart from anything I don’t think it has relevance any more. Comments?
This is what I tweeted yesterday. Then I went away and came back an hour later – to lots of them. Comments, that is. So many in fact that I thought it was worth sharing them. First, the backstory. I’ve never really used SEO on this blog. That is, I don’t really identify keywords then […]
The following is cross-posted from Philip Westerman’s new blog about personal reputation management. De Leon Personal Reputation Management Ltd is involved in online personal reputation management (PRM). Unlike most reputation management companies on the Internet, we work almost entirely on promoting the positive – rather than taking the “defend your reputation” stance assumed by most […]