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by Brendan
on February 14, 2011 in measurement, monitoring, reputationmanagement, research, search, socialmedia, technology, trends, Twitter, visualisation
We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched [...]
by Brendan
on January 24, 2011 in bloggers, disciplines, marketing, measurement, microblogging, monitoring, PR, reputationmanagement, research, search, socialmedia, socialnetworks, socialvideo, strategy, trends, Twitter
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]
by Brendan
on December 17, 2010 in brands, cloudcomputing, copywriting, disciplines, freelance, marketing, monitoring, personal, PR, research, socialmedia, strategy, trends
So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down [...]
by Brendan
on August 6, 2010 in research
How is it that certain topics manage to get more attention than others, thus “bubbling to the top” and changing the agenda of an online community? Today, Dr. Bernardo A. Huberman, the director of HP Labs’ Social Computing Lab, released research on the nature of user influence on social media networks such as Twitter. After analyzing 22 million [...]
by Brendan
on July 18, 2010 in marketing, research, socialmedia
As part of work we are doing at FreshNetworks in the education sector, I recently ran a brainstorming session with a group of 11-15 year old students and their teachers. We were exploring and testing some ideas we have been working on, but also looking at their use of social media and social networks. These [...]
by Brendan
on January 4, 2010 in cloudcomputing, monitoring, reputationmanagement, research, RSS, socialmedia, technology, visualisation
Last week I looked at how Eurostar were faring, by putting together a dashboard in Netvibes which is powered by my social media search engine in the background. The results were interesting: we could see how the anger spread quickly through social media channels – and now, you can see how it’s waned quickly. No [...]
by Brendan
on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends
The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]