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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you want to understand social media, do it when there’s a big TV event happening

We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down […]

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HP Blogs – What makes a tweet influential? New HP Labs social… – The HP Blog Hub

How is it that certain topics manage to get more attention than others, thus “bubbling to the top” and changing the agenda of an online community?   Today, Dr. Bernardo A. Huberman, the director of HP Labs’ Social Computing Lab, released research on the nature of user influence on social media networks such as Twitter. After analyzing 22 million […]

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Learning social media from school-aged users | Social media agency London | FreshNetworks blog

As part of work we are doing at FreshNetworks in the education sector, I recently ran a brainstorming session with a group of 11-15 year old students and their teachers. We were exploring and testing some ideas we have been working on, but also looking at their use of social media and social networks. These […]

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Journeys in monitoring and measurement

Over the past few weeks – months, even – I’ve been looking into ways to monitor what’s being said ‘out there’, and then measure it in a meaningful way. My conclusion? There are plenty of tools out there that can almost do the job, but most of them fail in some significant way. Yahoo Pipes […]

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What are people saying about… Bono?

Last week I looked at how Eurostar were faring, by putting together a dashboard in Netvibes which is powered by my social media search engine in the background. The results were interesting: we could see how the anger spread quickly through social media channels – and now, you can see how it’s waned quickly. No […]

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Facebook? Facelift more like.

Why oh why oh why oh why oh why does Facebook keep changing? I recently had call to get back into Facebook for a new business pitch (post-edit: we won). I knew it had changed and needed to clue up on the differences. It was broadly similar but, well, different. And on looking back at […]

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Will I ever be able to update the PR Friendly Index again?

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions […]

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