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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Whither Social Mention?

by on September 7, 2011 in cloudcomputing, monitoring, reputationmanagement, RSS, search, socialmedia, technology

Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Want PR? Been Penalized by Google? Then lead a campaign.

by on May 19, 2011 in cloudcomputing, PR, reputationmanagement, search, socialnetworks, socialvideo, strategy, technology, Twitter

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Facebook and Google: if you can’t do the time…

by on May 13, 2011 in copywriting, PR, reputationmanagement

So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you want to understand social media, do it when there’s a big TV event happening

by on February 14, 2011 in measurement, monitoring, reputationmanagement, research, search, socialmedia, technology, trends, Twitter, visualisation

We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

by on January 24, 2011 in bloggers, disciplines, marketing, measurement, microblogging, monitoring, PR, reputationmanagement, research, search, socialmedia, socialnetworks, socialvideo, strategy, trends, Twitter

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]

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Social media? I wouldn’t bother.

by on October 12, 2010 in advertising, blogging, freelance, marketing, measurement, monitoring, PR, reputationmanagement, socialmedia, socialnetworks, strategy, Twitter

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media [...]

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Who are: @frosty_snow, @geoff_bronson, @gavin_henderson, @peter_bently?

by on April 17, 2010 in cloudcomputing, measurement, monitoring, reputationmanagement, search, technology, trends, Twitter, visualisation

This morning I took a quick look at what people were saying on the UK Election Social Media Dashboard. I noticed a few spikes on Twitter for George Osborne. This was strange. Osborne hasn’t figured particularly highly so far, and when he has, it’s been associated with spikes for his contemporaries Darling and Cable. So [...]

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Journeys in monitoring and measurement

by on March 29, 2010 in cloudcomputing, measurement, monitoring, reputationmanagement, research, technology

Over the past few weeks – months, even – I’ve been looking into ways to monitor what’s being said ‘out there’, and then measure it in a meaningful way. My conclusion? There are plenty of tools out there that can almost do the job, but most of them fail in some significant way. Yahoo Pipes [...]

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What are people saying about… Bono?

by on January 4, 2010 in cloudcomputing, monitoring, reputationmanagement, research, RSS, socialmedia, technology, visualisation

Last week I looked at how Eurostar were faring, by putting together a dashboard in Netvibes which is powered by my social media search engine in the background. The results were interesting: we could see how the anger spread quickly through social media channels – and now, you can see how it’s waned quickly. No [...]

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