So it’s been a very long time since I blogged. The main reason is that I’ve been getting to grips with mobile advertising for the past nine months – long enough to have a baby, or two-fifths of a baby elephant – and aligning Adfonic’s communications channels. One key project has involved ‘classic’ social media: […]
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The old web is dying and I’m not sure I like the new one
BlogPulse has no pulse So I was playing around with dashboards and the like yesterday – as one does – and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine around, but it was the only one offering anything like useable charts. So, given that Technorati charts disappeared years ago (although […]
Whither Social Mention?
Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is […]
Want PR? Been Penalized by Google? Then lead a campaign.
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and […]
Facebook and Google: if you can’t do the time…
So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear […]
If you want to understand social media, do it when there’s a big TV event happening
We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched […]
Aggregated predictions: what really will happen with social media in 2011
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]
Social media? I wouldn’t bother.
In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media […]
Who are: @frosty_snow, @geoff_bronson, @gavin_henderson, @peter_bently?
This morning I took a quick look at what people were saying on the UK Election Social Media Dashboard. I noticed a few spikes on Twitter for George Osborne. This was strange. Osborne hasn’t figured particularly highly so far, and when he has, it’s been associated with spikes for his contemporaries Darling and Cable. So […]
Social spume
- FOMO the Movie: The Terrifying Social TruthFor all the amazing ways social media has changed our lives, it's come with some downsides, as well. Chief among those is FOMO — that is, of course, Fear of Missing Out, a documented disease among social media addicts Surely you're familiar with the feeling. A simple night relaxing at home is no longer good enoughTwitter brings fun updates from fri […]Sam Laird
- Elon Musk Wants to Build an Electric Pickup TruckHow did you spend you Friday night? Tesla founder and CEO Elon Musk spent his answering questions about paying back the government and musing about the next kind of electric vehicle he might like to make. After posting a number of tweets about his thoughts on proper taxation and how he did (PayPal and Zip2) and didn't make his fortune, Musk appeared to […]Lance Ulanoff
- Askem Gets You the Answers You Need, FastThe Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: AskemThe Pitch: Askem aims to simplify your decision-making process Why It's Taking Off: Askem lets you share your questions online and create up to five different text res […]Veena Bissram
- Video Captures Scary Washington Bridge CollapseMore proof that the cameras are everywhere. The frightening collapse of a bridge in Washington State on the busy Interstate 5 was actually caught by a surveillance camera. A huge portion of the bridge fell into the Skagit River on Thursday night after an over-sized freight truck struck part of the structure. The grainy video, obtained by AP, actually shows a […]Lance Ulanoff
- Young & Rubicam's 90th Anniversary & CEO David Sable's advice for Startups [Video]Young & Rubicam celebrated its 90th year in business by inviting people around the world to join them in a social conversation that filled a Clear Channel Spectacolor Billboard at NY’s Times Square this Thursday. The billboard was populated with their profile pictures across a mosaic based on their tweets under the hashtag #AdvertisingIs. The mosaic was […]basilpuglisi
- Myspace's New Architects Reveal How to Rebuild a BrandThere's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked […]Adam Popescu
- Alfonso Ribeiro, Will and Jaden Smith Do the Carlton DanceGather 'round nerds, '90s kids and fans of Carlton Banks Will Smith and son Jaden recently made an appearance on the BBC's Graham Norton Show. In the video above, they perform a father-son rap together, which is kind of cool. But the real fun starts at the 3:45 mark, when none other than Smith's Fresh Prince of Bel-Air castmate Alfonso Ri […]Sam Laird
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
