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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

by on December 17, 2010 in brands, cloudcomputing, copywriting, disciplines, freelance, marketing, monitoring, personal, PR, research, socialmedia, strategy, trends

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down [...]

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apathy

Social media? I wouldn’t bother.

by on October 12, 2010 in advertising, blogging, freelance, marketing, measurement, monitoring, PR, reputationmanagement, socialmedia, socialnetworks, strategy, Twitter

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media [...]

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nerd

Everyone needs to get out more

by on May 19, 2010 in advertising, bloggers, copywriting, disciplines, PR, socialmedia, Twitter

Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s [...]

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Online outreach needs to be more touchy-feely, less reachy-outy

by on February 22, 2010 in PR, socialmedia

There are plenty of posts out there about how bad some email pitches can be. I generally don’t like to accentuate the negative but today I received two pitches that both ably demonstrated one poor aspect of pitching: personalisation. The first pitch of the day came into my inbox pretty much demanding that I look [...]

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Epoch’s Hothouse is hot!

by on October 21, 2009 in cloudcomputing, computing, PR, socialmedia, technology, trends

I’m the digital associate at Epoch PR, until recently CMP Communications. It’s going great so far – we’ve won business together and they’re a lovely bunch of people with some brilliant ideas. But I didn’t realise how brilliant until I attended one of their Hothouse lunches recently. Hothouse is the name they give to their [...]

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Just about wraps it up for the Jackenhacks

by on October 21, 2009 in blogging, personal, PR, trends

So the Jackenhacks came and went. I met lots of nice people, notably Giles from Realwire who lives just down the road from me, and who I bumped into at the train station. I met Melanie from Fake Plastic Noodles who was very lovely and chatty, the inimitable Wadds, Michael Litman (colleague of my ex-colleague [...]

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Strajectics? Obtagies? How about tacstratives?

by on September 8, 2009 in disciplines, marketing, measurement, PR

It’s very probably true to say that Afghanistan is in a bit of a mess. This isn’t helped, however, when I hear people on the radio say things like “The strategy was to get the Taliban out.” That’s not a strategy. It’s an objective. And it probably isn’t even an objective because I doubt it’s [...]

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Humans do it better – but do they scale?

by on July 23, 2009 in blogging, computing, measurement, microblogging, monitoring, PR, research, socialmedia, socialnews, strategy, technology, trends

Today, two seemingly unrelated but actually very similar discoveries: socialmention is offering sentiment analysis among other metrics; and SpinVox uses people to transcribe messages. Humans as machines First, the second. SpinVox.They offer voice-to-text conversion which is something of a holy grail for computing, and given my past interest in AI, I found the proposition fascinating. [...]

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Praise be, my subscriptions have fallen

by on April 30, 2009 in blogging, blogs, copywriting, microblogging, personal, PR, RSS, socialmedia

Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers. Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me. So it’s with a sense of satisfaction that [...]

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