by Brendan
on May 24, 2012 in advertising, blogging, computing, copywriting, disciplines, freelance, personal, PR, strategy
Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]
by Brendan
on March 7, 2012 in blogging, measurement, PR
So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it’s news to Gorkana […]
by Brendan
on January 20, 2012 in PR
David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person […]
by Brendan
on July 19, 2011 in advertising, google+, marketing, measurement, PR, socialnetworks, technology, trends, Twitter, visualisation
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much […]
by Brendan
on July 1, 2011 in advertising, disciplines, marketing, measurement, PR, strategy
People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed […]
by Brendan
on May 31, 2011 in marketing, podcasts, PR
So, I’m falling in love with my HTC Wildfire, not least because it’s re-opened the world of podcasts. My old PC is now downloading them and wirelessly throwing them across to the phone, as well as downloading web intelligence for clients, and helping to cure cancer and find aliens via distributed computing. Fab. Anyway, what […]
by Brendan
on May 19, 2011 in cloudcomputing, PR, reputationmanagement, search, socialnetworks, socialvideo, strategy, technology, Twitter
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and […]
by Brendan
on May 13, 2011 in copywriting, PR, reputationmanagement
So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear […]
by Brendan
on April 12, 2011 in disciplines, marketing, PR, socialmedia, socialnetworks, socialvideo, Twitter
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but […]