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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

What PR people really think of journalists

by on January 20, 2012 in PR

David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

by on July 19, 2011 in advertising, google+, marketing, measurement, PR, socialnetworks, technology, trends, Twitter, visualisation

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Advertising, PR, sales, marketing: now you see it, now you don’t

by on July 1, 2011 in advertising, disciplines, marketing, measurement, PR, strategy

People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Podcasts pay

by on May 31, 2011 in marketing, podcasts, PR

So, I’m falling in love with my HTC Wildfire, not least because it’s re-opened the world of podcasts. My old PC is now downloading them and wirelessly throwing them across to the phone, as well as downloading web intelligence for clients, and helping to cure cancer and find aliens via distributed computing. Fab. Anyway, what [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Want PR? Been Penalized by Google? Then lead a campaign.

by on May 19, 2011 in cloudcomputing, PR, reputationmanagement, search, socialnetworks, socialvideo, strategy, technology, Twitter

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Facebook and Google: if you can’t do the time…

by on May 13, 2011 in copywriting, PR, reputationmanagement

So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

What do subscribe, like and follow have in common?

by on April 12, 2011 in disciplines, marketing, PR, socialmedia, socialnetworks, socialvideo, Twitter

They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

by on January 24, 2011 in bloggers, disciplines, marketing, measurement, microblogging, monitoring, PR, reputationmanagement, research, search, socialmedia, socialnetworks, socialvideo, strategy, trends, Twitter

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

by on December 17, 2010 in brands, cloudcomputing, copywriting, disciplines, freelance, marketing, monitoring, personal, PR, research, socialmedia, strategy, trends

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down [...]

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