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On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]

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I get this a lot…

No valuable insights or deep analysis today. Just a cartoon that someone sent me. I can see that I’m going to use the phrase “I can’t get past the ridiculousness of it all” quite often from now on…

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you don’t want gurus then don’t call them gurus!

A recent post by Mark Ragan reminded me of a post I’ve had swirling around in my brain recently. His post is pretty bang on the money – of course he’s right that, as a general principle, we shouldn’t use jargon. But who’s ‘we’? Who are ‘them’? What are I? Well apparently I’m a guru. […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

The Universal Process™. Or: the Gartner Hype Cycle of Life

Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by […]

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Meet Concorde the Tortoise

If you’ve been following my Twitterfeed recently, you’ll know I’ve welcomed the pattering of tiny feet into my home. Tiny, clawed, scaly feet. Four of them. And a nicely mottled carapace. And a beak. This is because my partner bought me a tortoise for my birthday. A tortoise! I’ve always wanted one, mainly because they […]

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Just about wraps it up for the Jackenhacks

So the Jackenhacks came and went. I met lots of nice people, notably Giles from Realwire who lives just down the road from me, and who I bumped into at the train station. I met Melanie from Fake Plastic Noodles who was very lovely and chatty, the inimitable Wadds, Michael Litman (colleague of my ex-colleague […]

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Once upon a time…

… I was a copywriter. Then I became a social media planner. Then I became a digital PR senior account manager. Then I was a social media strategist. Then I decided to jack it all in and become a copywriter again. Now, I’m finding I’m sort of all of those at the same time. Confusing, […]

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Accountants are part of the brand too

So today, for the third time, I find myself chasing major companies for money after the 30-day period on my invoice has expired. I do wonder what would have happened if I hadn’t kept my records in order. Would I ever have been paid? Or would the invoice be expedited/dormanted/deleted, or lost behind a filing […]

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