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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Whither Social Mention?

by on September 7, 2011 in RSS, technology, cloudcomputing, monitoring, socialmedia, search, reputationmanagement

Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is [...]

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Netvibes and me just don’t get along any more

by on April 19, 2011 in monitoring

I’ll be straight up: I like Netvibes. I’ve used it a lot in the past because I think it’s such a great solution to the problem of monitoring across the social mediascape. So it’s hurting me pretty badly now that it doesn’t work for me any more. That is, just me. As in, me personally. It’s [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you want to understand social media, do it when there’s a big TV event happening

by on February 14, 2011 in measurement, technology, monitoring, visualisation, socialmedia, research, trends, search, Twitter, reputationmanagement

We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

by on January 24, 2011 in PR, marketing, microblogging, measurement, disciplines, bloggers, socialvideo, socialnetworks, monitoring, socialmedia, strategy, research, trends, search, Twitter, reputationmanagement

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

by on December 17, 2010 in brands, cloudcomputing, copywriting, disciplines, freelance, marketing, monitoring, personal, PR, research, socialmedia, strategy, trends

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down [...]

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Goodbye Delicious, hello… what?

by on December 17, 2010 in cloudcomputing, measurement, monitoring, RSS, search, socialbookmarking, technology

So the news is out. Yahoo have screwed up. They’re closing Delicious. I don’t even need to include a link here – just go out and look for mentions of it right now and you’ll see the news. This is A Big Thing. It throws up all sorts of substantial issues, not least among which [...]

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apathy

Social media? I wouldn’t bother.

by on October 12, 2010 in PR, marketing, blogging, advertising, measurement, socialnetworks, monitoring, socialmedia, strategy, freelance, Twitter, reputationmanagement

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media [...]

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Turn an Email Address into a Social Profile. / Flowtown

by on July 19, 2010 in monitoring, socialmedia

via flowtown.com I just came across this. At first I was cynical – I usually am when presented with ‘the new thing’ because most new things are derivatives of old things – but this is a genuinely good idea. It takes your email contacts list (think marketing lists, outreach lists, sales leads etc) and tells [...]

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Kurrently searches Facebook news feed

by on July 18, 2010 in monitoring

via kurrently.com This is pretty cool – a search engine that looks through the Facebook news feed. That’s about as real-time as it gets. Plus, it qualifies on two other counts: it has a parse-friendly URL (that is, you can pass keywords to it in the address); and it creates an RSS feed of the [...]

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