Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]
Twinfluence – Twitter Influence Analyzer
twInfluence is a simple tool for measuring the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus. We know that “A-List” Twitterers like Scoble, LeoLaporte, and BarackObama have a lot of influence on Twitter, because they have tens of thousands of followers. However, social network analysis teaches […]
Key strategies for using Twitter effectively in recruitment
Interesting one, this. I’ve been looking at recruitment strategies and it does seem like Twitter has something to offer, believe it or not. This one’s from here: http://www.slideshare.net/Andy.Headworth/key-strategies-for-using-twitter-effectively-in-recruitment-3827849
The Science of ReTweets
via mashable.com Retweets is often overlooked as a measure of influence. When someone retweets you, it’s because they found what you said interesting enough to forward it to their followers. They’re endorsing you as an influential person. So, count the retweets, and you get a measure of influence. Although I try my hardest not to […]
New Google Twitter search is good but not great
When I heard via Shel Holz that Google is now indexing Twitter updates I got a bit excited for three reasons: 1. Were they going to show the total number of mentions? If so, we could count them as a crude index of popularity. Do a search for a term on Google and it gives […]


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.