via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that clients either don’t really care about it, or that, if they do, they only really care about the ‘good’ metrics such as ‘Friends [...]
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What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition
As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or [...]
Which are the most important social media metrics? (Hint: they’re nothing to do with social media)
I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to [...]
Hans Rosling shows the best stats you’ve ever seen | Video on TED.com
You’ve never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called “developing world. via ted.com Sometimes I think TED is all about going ‘wow’ a lot with little real significance (as in: it’s easy to go ‘wow’ at someone moving pictures around [...]
Trends
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]
Advertising, PR, sales, marketing: now you see it, now you don’t
People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed [...]
If you want to understand social media, do it when there’s a big TV event happening
We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched [...]
Aggregated predictions: what really will happen with social media in 2011
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]
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- Facebook Friends Worth $0.01 Toward Cost Of FilmDo you think your Facebook friends are worthless? Think again: Each one is worth one cent toward the purchase of the online stream of visual art musical film Andy X. Andy X began streaming at the exact 25-year anniversary of the death of legendary artist Andy Warhol, 6:21 a.m. February 22. Directed by Jim Sharman (best known for Rocky Horror Picture Show), t […]David Cohen
- LinkedIn Buys Smart Email Startup RapportiveRapportive, a startup that makes a Gmail add-on that displays social media info about contacts as you email them, confirmed on Wednesday that it had been purchased by LinkedIn. Rahul Vohra, CEO of Rapportive, confirmed the acquisition on the company’s blog. “In business, partnership is dating — and we went on a lot of dates with LinkedIn. Slowly, but surely, […]Todd Wasserman
- Zipcar Wants to Make Your Car Part of its FleetZipcar’s 673,000 subscribers currently share its fleet of 8,900 vehicles. But what if they could also rent yours? The company announced on Wednesday that it’s taking a first step toward finding out. Zipcar has led a $13.7 million round of funding in a peer-to-peer car rental startup called Wheelz. Like similar startups Getaround and RelayRides, Wheelz runs a […]Sarah Kessler
- The Pope Takes to Twitter to Save LentPope Benedict XVI is bringing a segment of his daily papal message to Twitter, beginning Ash Wednesday, Feb. 22, according to a Vatican Radio blog post. The reason? In its post, the Vatican says that while some Catholics view Lent as a time to volunteer, give something up or study the Bible, others have abandoned the season: “In our increasingly secular soci […]Zoe Fox
- H&M and Marni Building Awareness With InstagramContinuing the fashion industry’s increasing digital efforts, H&M and Marni have launched an Instagram contest on H&M’s Facebook page called “What Inspires You?” to promote their capsule collection available on March 8. (Click on the second link to also take a look at the clip for the collection, directed by Sofia Coppola.) Participants can win items […]Tonya Garcia
- Navy SEALs Using New Film To Encourage RecruitmentIn preparation for the debut of the new film Act of Valor, there have been screenings across NYC, including one that we attended a couple of weeks ago on the Intrepid. Among those in the audience: Montel Williams, Stephen Baldwin, and many of the stars of the film, who are actual Navy SEALs. “Inspired by true events,” the story focuses on the a group of SEAL […]Tonya Garcia
- Will Texting Become Extinct Thanks to Free Social Messaging Apps?Phone companies missed out on $13.9 billion last year as more people opted to send free texts through SMS (short message service) applications like Blackberry Messenger and Facebook Mobile Messenger, according to a report. This follows a $8.6 billion loss in phone company provided text revenues in 2010. SMS revenues are down as people communicate through cha […]Joann Pan
