So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it’s news to Gorkana […]
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Tracking the KPIs of Social Media | SEOmoz
via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that clients either don’t really care about it, or that, if they do, they only really care about the ‘good’ metrics such as ‘Friends […]
What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition
As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or […]
Which are the most important social media metrics? (Hint: they’re nothing to do with social media)
I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to […]
Hans Rosling shows the best stats you’ve ever seen | Video on TED.com
You’ve never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called “developing world. via ted.com Sometimes I think TED is all about going ‘wow’ a lot with little real significance (as in: it’s easy to go ‘wow’ at someone moving pictures around […]
Trends
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much […]
Advertising, PR, sales, marketing: now you see it, now you don’t
People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed […]
If you want to understand social media, do it when there’s a big TV event happening
We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched […]
Social spume
- Kickstart these please: @philcampbell @debbiedavies @monkchipsI’ve been through four crowd-funding campaigns myself now. It’s not an experience I would heartily recommend to friends, although I think a lot more learning has been done now about what works. I was, at times, turned into a link-spouting push-marketer of the worst kind, but I also got to do some cool stuff and was glad to have involved a large group of peop […]Lloyd Davis
- Anthony Weiner Announces NYC Mayor Bid on YouTubeBrace yourselves, New York City: Anthony Weiner officially wants to be your mayor. Weiner formally announced his candidacy in a YouTube video that first appeared late Tuesday night and was then shared with supporters in an early Wednesday email. The video puts an end to the will-he, won't-he speculation that has been surrounding the former Congressman f […]Alex Fitzpatrick
- Still Living at Home? This Ad Campaign Is for YouBloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents' basements by offering — what else? — a subscription to the magazine. The title launched the website bbwgetsyouahead.com, which houses e-giftcards that parents and friends can send to Gen Y-ers still living at home. One […]Todd Wasserman
- Twitter Adds Cards to Help Brands Register EmailsTwitter just took another step towards helping brands generate revenues from the social network The company announced a new feature on Wednesday called the Lead Generation card, which gives businesses a way to register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you'll see an option t […]Seth Fiegerman
- How to Spot a Fake Geek FriendIn high school, geeks and nerds aren't exactly seen as cool, but have you noticed how that perception gets turned on its head once you reach adulthood? Suddenly sci-fi films, high-tech gadgets and video games are hip. SEE ALSO: More Comics on Mashable In this comic, Scott Johnson of ExtraLife illustrates those friends who pretend to be geeks, just to fe […]Matt Petronzio
- Forget the ‘Slender Vender’; Now Coke’s Vending Machines Aim to Achieve World PeaceCoke has been doing some creative things with vending machines of late; the Diet Coke Slender Vender can fit in places no hefty drink-dispensing device has gone before, while a Coke-sponsored flag dispenser in a Denmark airport helped welcome people to the “happiest country on earth”. Now, it seems Coke has bestowed an even loftier task upon its vending mach […]Elizabeth S. Mitchell
- The Ticker: Apple & Taxes; Microsoft Xbox; TV’s Upfront; Eventbrite; Flickr TerabyteThe New York Times: Apple CEO Rejects Accusations Company Avoided Paying Taxes Chicago Tribune: Tech PR: Microsoft Unveils Xbox One Home Entertainment System Advertising Age: The Best and Worst of TV’s Upfront 2013 CNNMoney: Public Buys into Eventbrite Ticketing Startup TechCrunch.com: Yahoo Offers Flickr Users Terabyte of Storage Space New Career Opportunit […]James F. Thompson
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
