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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Social media marketing: it’s not about you

by on November 1, 2010 in marketing, socialmedia

Marketing isn’t about you. It’s about your audiences. But it’s surprising how often people get this the wrong way around. These phrases crop up fairly often: ” No one will be talking about us online” “I really like sites with lots of animation on them” “I don’t see why anyone would want to follow X” [...]

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apathy

Social media? I wouldn’t bother.

by on October 12, 2010 in advertising, blogging, freelance, marketing, measurement, monitoring, PR, reputationmanagement, socialmedia, socialnetworks, strategy, Twitter

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media [...]

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Brad Little looks at the value of social media | Social Collective

by on September 30, 2010 in marketing, measurement, socialmedia

All too often businesses are attending conferences like this and come away thinking they need to ‘do’ social media. Which to them means a Facebook page or Twitter profile. 6 months down the line they normally start asking where the ROI is. This is when they come to Brad and ask him to ‘measure’ social [...]

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The Importance of Storytelling in Marketing | Rocket Watcher Product Marketing for Startups

by on July 27, 2010 in marketing

via rocketwatcher.com My favourite bit from this: “Sometimes I think it’s because smaller companies are afraid that storytelling will come across as unprofessional or they don’t think the it’s appropriate to tell them in anything other than a face to face meeting.” Dead right. I find this too. I want companies to start creating their [...]

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Learning social media from school-aged users | Social media agency London | FreshNetworks blog

by on July 18, 2010 in marketing, research, socialmedia

As part of work we are doing at FreshNetworks in the education sector, I recently ran a brainstorming session with a group of 11-15 year old students and their teachers. We were exploring and testing some ideas we have been working on, but also looking at their use of social media and social networks. These [...]

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Guest Post: Steve Meleka of Noble Meleka on SEO

by on June 7, 2010 in advertising, disciplines, marketing, seo, socialmedia, strategy

Preamble: Last week I posted my thoughts on SEO, after receiving a stream of great comments on Twitter that I thought were worth sharing. In turn, I’d posted because I was working on a project with a long-term colleague and friend, Steve Meleka. I worked with him at Imagination Technologies at the time we won [...]

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Social media obeys physics too

by on May 24, 2010 in marketing, socialmedia

Estimated reading time: 1 minute Time and again I hear this: 1. What will we get as a ROI on social media? 2. We don’t have any time/resource/money to spend on it. Now, this is obviously not a sustainable position to take! You won’t get any return if you don’t allocate any resource. Social media [...]

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Do digital natives think the virtual world is flat?

by on October 8, 2009 in marketing, socialmedia

Does Generation Y understand social media? Two interesting recent conversations: On asking a twentysomething about her take on Twitter: “Oh, it’s just for celebrities.” On discussing the results of a student exercise on marketing: “Of 10 groups, none of them mentioned social media.” It’s true that Gen Y are the ‘digital natives’. They’ve grown up [...]

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Strajectics? Obtagies? How about tacstratives?

by on September 8, 2009 in disciplines, marketing, measurement, PR

It’s very probably true to say that Afghanistan is in a bit of a mess. This isn’t helped, however, when I hear people on the radio say things like “The strategy was to get the Taliban out.” That’s not a strategy. It’s an objective. And it probably isn’t even an objective because I doubt it’s [...]

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