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On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down […]

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Social media? I wouldn’t bother.

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media […]

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It’s been an interesting year

So it’s a year almost to the day that I went freelance. I only realised when I attended a local country fair, comprising ferret races, dogs herding geese, and cut-price sales of smocks (I only lied about one of those), which I went to the day after deciding I had to go freelance last year […]

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It’s all swings and roundabouts

… as my grandad used to say. I’ll be honest with you: business stank in December, January and February. I don’t know what happened. It just disappeared. I spent the time productively, developing my own tools for measuring and monitoring, chasing leads and – heaven forfend – indulging in online advertising, but it was quite […]

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Good grief, I’m one of the smartest people in social media!

This is according to Smarter Social Media. They’ve been through lots of people and apparently I’m one of the top 100. I find this astonishing, particularly as I’ve pretty much stopped blogging recently. As is often the case, they’ve been a bit coy about their criteria. Is it bean-counting? Is it ubiquity? Or do they […]

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Five top tips for flagging freelancers

Do you flag? I do sometimes. Here are some suggested fixes… Working freelance, you get to work from home. It’s nice. No commutes. No annoying people. Peace. Control. I work in an annexe – a fully functional, separate building from my house, complete with shower, toilet and storage space – so on a good day […]

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