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Copywriters can write about anything – but don’t ask them about it next week

by on May 18, 2010 in copywriting, disciplines

Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I’ve decided to try a blogging experiment. I’m going to write to a daily schedule so that on any given day, if you want to tune in, you’ll know what to expect. Plus, I make [...]

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Good grief, I’m one of the smartest people in social media!

by on December 10, 2009 in bloggers, blogging, blogs, copywriting, disciplines, freelance, measurement

This is according to Smarter Social Media. They’ve been through lots of people and apparently I’m one of the top 100. I find this astonishing, particularly as I’ve pretty much stopped blogging recently. As is often the case, they’ve been a bit coy about their criteria. Is it bean-counting? Is it ubiquity? Or do they [...]

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Five top tips for flagging freelancers

by on October 14, 2009 in cloudcomputing, copywriting, disciplines, freelance

Do you flag? I do sometimes. Here are some suggested fixes… Working freelance, you get to work from home. It’s nice. No commutes. No annoying people. Peace. Control. I work in an annexe – a fully functional, separate building from my house, complete with shower, toilet and storage space – so on a good day [...]

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Once upon a time…

by on September 30, 2009 in blogging, computing, copywriting, disciplines, personal, RSS, socialmedia, socialmusic, stuff, technology

… I was a copywriter. Then I became a social media planner. Then I became a digital PR senior account manager. Then I was a social media strategist. Then I decided to jack it all in and become a copywriter again. Now, I’m finding I’m sort of all of those at the same time. Confusing, [...]

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Strajectics? Obtagies? How about tacstratives?

by on September 8, 2009 in disciplines, marketing, measurement, PR

It’s very probably true to say that Afghanistan is in a bit of a mess. This isn’t helped, however, when I hear people on the radio say things like “The strategy was to get the Taliban out.” That’s not a strategy. It’s an objective. And it probably isn’t even an objective because I doubt it’s [...]

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It’s hell, but necessary hell. How to keep track of freelancing projects.

by on August 14, 2009 in cloudcomputing, copywriting, disciplines, marketing, visualisation

Management. Administration. Bureaucracy. I hate it. But I have to do it. And actually, in a decidedly perverse way, Google Docs is helping me hate it a bit less every day. I once worked for a time as a designer. I quite liked being protected from the hard-nosed business of, well, business. Our sales team [...]

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Underpants and tea don’t rule

by on June 3, 2009 in copywriting, disciplines

It’s been a while since I last posted. This is because I’m in the happy position of having lots of work to get on with, and today, the even happier position of it being less sunny outside and therefore less temptation to roll around in my new garden like an excited child. It’s been an [...]

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The PR Friendly Index is no longer about PR. Is PR even about PR any more?

by on May 11, 2009 in bloggers, blogging, blogs, disciplines, measurement, socialmedia, trends

I’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it. However, before doing so, I thought [...]

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We need microchips in this hoover

by on March 9, 2009 in books, disciplines, socialmedia, strategy

I was hoovering (ok, vacuum-cleaning – I prefer the colloquial British cos I’m a colloquial Brit) the other day – absentmindedly, which is how I do most things – when I suddenly wondered to myself “Does this hoover have a microchip in it?” Because I bet it does. When you start it up it idles [...]

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