Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]
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Advertising, PR, sales, marketing: now you see it, now you don’t
People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed […]
What do subscribe, like and follow have in common?
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but […]
If you don’t want gurus then don’t call them gurus!
A recent post by Mark Ragan reminded me of a post I’ve had swirling around in my brain recently. His post is pretty bang on the money – of course he’s right that, as a general principle, we shouldn’t use jargon. But who’s ‘we’? Who are ‘them’? What are I? Well apparently I’m a guru. […]
Aggregated predictions: what really will happen with social media in 2011
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]
2011 social media predictions
So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down […]
The Universal Process™. Or: the Gartner Hype Cycle of Life
Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by […]
Social spume
- SDL Releases Fredhopper 7.5SDL, a data and analytics solution provider, today launched SDL Fredhopper 7.5, a cloud-based solution that helps retailers execute predictive targeting, personalization, search and merchandising online. The platform was designed to empower marketers to create more tailored and memorable online shopping experiences by leveraging trigger-based business rules, […]info@retailtouchpoints.com (Retail TouchPoints)
- Forrester Analyst Shares Social Customer Service Best PracticesQuality customer service is the backbone of every successful retail organization. By ensuring customers are satisfied, retailers can generate long-term loyalty, which is a key source for long-term revenue and brand advocacy. During the webinar, titled: Get Serious About Social Customer Care, retail industry experts discussed the importance of customer servic […]info@retailtouchpoints.com (Jonathan Lee)
- Microsoft's Xbox One and Other News You Need to KnowWelcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Microsoft announced the Xbox One Tuesday. The console will replace the nearly 8-year-old Xbox 360 as the company’s flagship entertainment deviceApple will reportedly build more third-party social networ […]Stan Schroeder
- Mashable Joins Technology Leaders in Supporting March For InnovationOne of my favorite things about technology is its role in democratizing media. With little more than a laptop and Internet connection, I was able to start Mashable from a rather unlikely place — Banchory, Scotland — in 2005. But as the site started to experience tremendous growth, I knew I could no longer run every aspect of it by myself. I began hiring edit […]Pete Cashmore
- Ron Conway: Broken Immigration Stifles Our Tech IndustryMashable is proud to join technology's brightest entrepreneurs in the March For Innovation, a virtual march on Washington that calls for smart, comprehensive immigration reform to attract and keep the best and brightest to fuel innovation and American jobs. Those of us who work in the technology sector have been calling for smart immigration reform for […]Ron Conway
- Steve Case: Don't Let Top Talent Leave the U.S.Mashable is proud to join technology's brightest entrepreneurs in the March For Innovation, a virtual march on Washington that calls for smart, comprehensive immigration reform to attract and keep the best and brightest to fuel innovation and American jobs. Contrary to the prevailing narrative in Washington that our elected leaders are unable to tackle […]Steve Case
- Brad Feld: Broken Immigration Shutters InnovationMashable is proud to join technology's brightest entrepreneurs in the March For Innovation, a virtual march on Washington that calls for smart, comprehensive immigration reform to attract and keep the best and brightest to fuel innovation and American jobs. It’s no secret that I’m passionate about startups. It’s how most people see me. Whenever I travel […]Brad Feld
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
