Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]
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Flanged bananas. Or: how to write a press release that works online too.
Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the […]
Facebook and Google: if you can’t do the time…
So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear […]
2011 social media predictions
So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down […]
The Universal Process™. Or: the Gartner Hype Cycle of Life
Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by […]
To craunch a marmoset, frothy vomit, and other curiosities
Estimated reading time: 2 minutes So I was going through Epoch PR‘s numbers (I’m their digital associate and am helping them with their online strategy), and this came up: http://seadna.net/301-redirect-the-seo-way-to-rename-or-move-files-or-folders/ To quote the bit that my Epoch PR search must have picked up: “it takes a straws of in good time always and hard hopped […]
Everyone needs to get out more
Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s […]
Copywriters can write about anything – but don’t ask them about it next week
Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I’ve decided to try a blogging experiment. I’m going to write to a daily schedule so that on any given day, if you want to tune in, you’ll know what to expect. Plus, I make […]
It’s been an interesting year
So it’s a year almost to the day that I went freelance. I only realised when I attended a local country fair, comprising ferret races, dogs herding geese, and cut-price sales of smocks (I only lied about one of those), which I went to the day after deciding I had to go freelance last year […]
Social spume
- Facebook CEO Mark Zuckerberg Visits PolandWhen does a “spontaneous” one-day holiday to Warsaw, Poland, turn into a meeting with the country’s minister for administrative affairs and digitization? When you happen to be Facebook Co-Founder and CEO Mark Zuckerberg. continued… New Career Opportunities Daily: The best jobs in media.David Cohen
- Revenue Watch Institute Seeks Director of CommunicationsIf you’re looking for a job at an NGO, here’s the position for you. Revenue Watch Institute has an opening for a new director of communications in its New York office. In this role, you’ll create and implement the organization’s communications strategy, and define its branding and voice. You’ll also develop and pitch story ideas, while leading the direction […]Nadine Cheung
- Join Us in Malaysia for Tech Empowerment Event WomenDeliver+SocialGoodBuilding on our long-standing commitment to social good, Mashable is thrilled to announce our next event, WomenDeliver+SocialGood. This summit in Kuala Lumpur, Malaysia, on May 27 at 7 p.m. MYT, will address how digital tools can address the challenges women and girls face across the world WomenDeliver+SocialGood corresponds with U.N. Women's Women Deli […]Casey Brown
- PageData: FC Bayern Munich Out-Likes Champions League Final Foe Borussia DortmundWembley Stadium in London will host Saturday’s all-German 2013 UEFA Champions League Final between favorite FC Bayern Munich and underdog Borussia Dortmund, and according to sister site PageData, Bayern Munich is the favorite on Facebook, as well as on the pitch. continued… New Career Opportunities Daily: The best jobs in media.David Cohen
- LIVE: Chris Hadfield and Fellow Astronauts on Google HangoutThe Internet's favorite astronaut Commander Chris Hadfield may no longer tweet from the International Space Station, but that doesn't mean he's giving up on social media outreach NASA is hosting a live Google Hangout today with Hadfield and fellow astronauts Kevin Ford and Tom Marshburn. You can join the live hangout here starting at 3 p.m. ED […]Amanda Wills
- Anthony Weiner Is Playing It Safe on TwitterAnthony Weiner's Twitter account feels human again — but a very safe human. Weiner first returned to Twitter last November, but his tweets lacked the, ahem, personality of his former social presence. Following his Tuesday announcement that he's running for mayor of New York City, his tweets have been slightly less robotic, slightly more personal an […]Alex Fitzpatrick
- 30 Overused Buzzwords in Digital MarketingWe've all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what's going on. Over the past 30 days, we've led you through the buz […]Bob Al-Greene
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
