This morning I took a quick look at what people were saying on the UK Election Social Media Dashboard. I noticed a few spikes on Twitter for George Osborne. This was strange. Osborne hasn’t figured particularly highly so far, and when he has, it’s been associated with spikes for his contemporaries Darling and Cable. So […]
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Journeys in monitoring and measurement
Over the past few weeks – months, even – I’ve been looking into ways to monitor what’s being said ‘out there’, and then measure it in a meaningful way. My conclusion? There are plenty of tools out there that can almost do the job, but most of them fail in some significant way. Yahoo Pipes […]
Can the cloud protect us?
I just received an email from a friend of mine who’s lost all his iPhone data. That’s over 2,000 contacts he’s built up over the past few years in PR. To say it’s a disaster is an understatement. But I guess it’s a lesson to us all: data has no value unless it’s backed up. […]


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.