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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Whither Social Mention?

Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Want PR? Been Penalized by Google? Then lead a campaign.

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down […]

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Goodbye Delicious, hello… what?

So the news is out. Yahoo have screwed up. They’re closing Delicious. I don’t even need to include a link here – just go out and look for mentions of it right now and you’ll see the news. This is A Big Thing. It throws up all sorts of substantial issues, not least among which […]

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Thin client? What thin client?

I just spent five minutes waiting for my laptop to boot up. It’s a fairly standard spec, running the dog’s breakfast that is Vista, but still, it shouldn’t take that long. In a world of cloud computing, could we be looking ahead to instant start-up as clients get thinner? I doubt it. I’ve documented my […]

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Advanced Search: Facebook gets it slightly wrong again

Today I actually used Facebook for something. My partner wanted to find women’s networking groups online, and I suggested Facebook. Of course, she didn’t listen to me so I decided to have a look myself. Immediately, I came up against a problem. I wanted to search for groups in London, but couldn’t find an easy […]

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Just how fast does a PC need to be?

Estimated reading time: 2.5 minutes (plus 4:13 if you watch the video all the way through) In an effort to get myself back into blogging habits, and to make sure I’m up to date with everything I need to be up to date with, I’ve decided to set myself a schedule. So, today is tech […]

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Everything does something, but nothing does everything

I’ve been thinking a lot recently about how to monitor, capture, measure and report. The good news is that there are ways of doing all of these. The bad news? None of them do it all. Here’s the current state of play: Google Reader is really good for monitoring and going back through old posts, […]

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Five cool ways to find people on Twitter

This post is probably going to get lost in the Twitter noise – and, judging by my declining stats, hardly anyone reads this blog anyway – but I still find it useful to share knowledge occasionally, not least because every day I don’t post I suffer guilt. I’ve recently been looking around Twitter a lot, […]

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