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2009 is just a number

by on January 28, 2009 in blogging, brands, disciplines, marketing, measurement, microblogging, PR, RSS, socialmedia

When the New Year came around, everyone pitched in with their predictions of what the future holds. Unfortunately, not having broadband throughout this period, I hardly had time to add my thoughts. So, belatedly, and in no particular order, here’s what I think: Twitter will become more mainstream. I’m probably late in saying this, but [...]

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The Greatest Viral Ever – and other assorted examples

by on October 26, 2008 in advertising, brands, marketing, socialvideo, viral

What makes a great viral? Firstly, let’s be clear: viral is an effect. I’ve been asked to ‘do something viral’ in the past, and in explaining this I’ve had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to [...]

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Top tip: put your keywords in your title

by on October 13, 2008 in blogging, brands, disciplines, marketing, PR, socialnetworks, visualisation

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

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