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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

by on December 17, 2010 in brands, cloudcomputing, copywriting, disciplines, freelance, marketing, monitoring, personal, PR, research, socialmedia, strategy, trends

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down [...]

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Tippex and bears. Who’d have thought, eh?

by on September 3, 2010 in brands, socialmedia, socialvideo

The Tippex Bear YouTube channel is brilliant. I can’t remember how I came across it yesterday. I did notice something ‘strange’ about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the [...]

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What are people saying about… the iPad, iPhone and iPod?

by on January 29, 2010 in blogs, brands, monitoring, RSS, search, strategy, technology, Twitter, visualisation

Unless you’ve been living in a cave for the past week, you’ll know all about the iPad, Apple’s new wunderkit – what it has, what it has not, what it’s for, what it’s not for, and so on. Fortunately, the term ‘iPad’ is very quick and easy to search for. So, it’s a doddle to [...]

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Accountants are part of the brand too

by on September 23, 2009 in brands, personal

So today, for the third time, I find myself chasing major companies for money after the 30-day period on my invoice has expired. I do wonder what would have happened if I hadn’t kept my records in order. Would I ever have been paid? Or would the invoice be expedited/dormanted/deleted, or lost behind a filing [...]

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Bing vs Google

by on August 27, 2009 in brands, marketing, search, seo, strategy, technology

The following is cross-posted from Philip Westerman’s new blog about personal reputation management. De Leon Personal Reputation Management Ltd is involved in online personal reputation management (PRM). Unlike most reputation management companies on the Internet, we work almost entirely on promoting the positive – rather than taking the “defend your reputation” stance assumed by most [...]

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A rebrand can be a crisis – or an opportunity

by on April 14, 2009 in blogging, brands, marketing, microblogging, socialmedia, socialnetworks

Sometimes the value of the network becomes most apparent, when you most need it. Last week, I announced my freelance copywriting status. It was a big step for me. But before I’d done anything ‘formally’, I updated my LinkedIn. Within half an hour I had three queries, one of which has turned out to be [...]

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Brendan rebrand!

by on April 9, 2009 in blogging, brands, copywriting, personal, socialmedia, strategy, technology

It’s not quite an anagram, but close. An actual anagram of Brendan is ‘Nanbred’, which isn’t quite a word either, but close. Main thing is, I’m rebranding. From now on, I am a freelance copywriter, and this blog will morph into something much more relevant to copywriting, albeit with a strong flavour of social media. [...]

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MIPAA presentation part one: improving SEO in marcoms material

by on February 6, 2009 in brands, marketing, monitoring, PR, socialmedia

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. [...]

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Virgin Media is about to activate its social media

by on February 3, 2009 in bloggers, brands, measurement, monitoring, PR, socialmedia

If you want to know what people are saying about you, you must listen. Parts of Virgin Media are already doing this, and the company plans to do more of the same. The bad… The backstory: given that I’d been trying for two months to get broadband since my house move, I  recently posted a [...]

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