I was hoovering (ok, vacuum-cleaning – I prefer the colloquial British cos I’m a colloquial Brit) the other day – absentmindedly, which is how I do most things – when I suddenly wondered to myself “Does this hoover have a microchip in it?” Because I bet it does. When you start it up it idles […]
We need microchips in this hoover
by Brendan on March 9, 2009 in books, disciplines, socialmedia, strategy
Blink: it’s The Tipping Point for the Long Tail
by Brendan on August 15, 2008 in books
It’s annoying, and worrying, when theories go pop. Yesterday I mentioned two theories that were influential – or, at least, among people interested in social media – but which have since been debunked. Today, I read about another one, and I recall yet another one that had serious doubt cast over it a while ago. […]
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- Facebook CEO Mark Zuckerberg Visits PolandWhen does a “spontaneous” one-day holiday to Warsaw, Poland, turn into a meeting with the country’s minister for administrative affairs and digitization? When you happen to be Facebook Co-Founder and CEO Mark Zuckerberg. continued… New Career Opportunities Daily: The best jobs in media.David Cohen
- Revenue Watch Institute Seeks Director of CommunicationsIf you’re looking for a job at an NGO, here’s the position for you. Revenue Watch Institute has an opening for a new director of communications in its New York office. In this role, you’ll create and implement the organization’s communications strategy, and define its branding and voice. You’ll also develop and pitch story ideas, while leading the direction […]Nadine Cheung
- Join Us in Malaysia for Tech Empowerment Event WomenDeliver+SocialGoodBuilding on our long-standing commitment to social good, Mashable is thrilled to announce our next event, WomenDeliver+SocialGood. This summit in Kuala Lumpur, Malaysia, on May 27 at 7 p.m. MYT, will address how digital tools can address the challenges women and girls face across the world WomenDeliver+SocialGood corresponds with U.N. Women's Women Deli […]Casey Brown
- PageData: FC Bayern Munich Out-Likes Champions League Final Foe Borussia DortmundWembley Stadium in London will host Saturday’s all-German 2013 UEFA Champions League Final between favorite FC Bayern Munich and underdog Borussia Dortmund, and according to sister site PageData, Bayern Munich is the favorite on Facebook, as well as on the pitch. continued… New Career Opportunities Daily: The best jobs in media.David Cohen
- LIVE: Chris Hadfield and Fellow Astronauts on Google HangoutThe Internet's favorite astronaut Commander Chris Hadfield may no longer tweet from the International Space Station, but that doesn't mean he's giving up on social media outreach NASA is hosting a live Google Hangout today with Hadfield and fellow astronauts Kevin Ford and Tom Marshburn. You can join the live hangout here starting at 3 p.m. ED […]Amanda Wills
- Anthony Weiner Is Playing It Safe on TwitterAnthony Weiner's Twitter account feels human again — but a very safe human. Weiner first returned to Twitter last November, but his tweets lacked the, ahem, personality of his former social presence. Following his Tuesday announcement that he's running for mayor of New York City, his tweets have been slightly less robotic, slightly more personal an […]Alex Fitzpatrick
- 30 Overused Buzzwords in Digital MarketingWe've all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what's going on. Over the past 30 days, we've led you through the buz […]Bob Al-Greene


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.