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We need microchips in this hoover

I was hoovering (ok, vacuum-cleaning – I prefer the colloquial British cos I’m a colloquial Brit) the other day – absentmindedly, which is how I do most things – when I suddenly wondered to myself “Does this hoover have a microchip in it?” Because I bet it does. When you start it up it idles […]

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Blink: it’s The Tipping Point for the Long Tail

It’s annoying, and worrying, when theories go pop. Yesterday I mentioned two theories that were influential – or, at least, among people interested in social media – but which have since been debunked. Today, I read about another one, and I recall yet another one that had serious doubt cast over it a while ago. […]

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