Over the past year or so I’ve noticed that people have tended to react to me as a social media type in one of two distinct ways. One is the school of thought which thinks that, because I run a blog and have worked in social media, they know nothing about it and I know […]
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Hello Communications Director!
About a month ago I was contacted for some details about this blog because it might feature in Communications Director. And today – it’s in! Thanks to an eagle-eyed client spotting it this morning and scanning it for me. I don’t think you can access it online but if anyone can point me in the […]
Social spume
- On adding a zeroWhat happens if, instead of one sales call a day, you make ten? Or if instead of 3 freelancers working on scaling your work, you have thirty? What happens if you add a zero in places where it feels impossible to handle... what then? Scale isn't always the answer, but if it is, then scale. Build the systems necessary to dramatically change your impact. H […]Seth Godin
- FOMO the Movie: The Terrifying Social TruthFor all the amazing ways social media has changed our lives, it's come with some downsides, as well. Chief among those is FOMO — that is, of course, Fear of Missing Out, a documented disease among social media addicts Surely you're familiar with the feeling. A simple night relaxing at home is no longer good enoughTwitter brings fun updates from fri […]Sam Laird
- Elon Musk Wants to Build an Electric Pickup TruckHow did you spend you Friday night? Tesla founder and CEO Elon Musk spent his answering questions about paying back the government and musing about the next kind of electric vehicle he might like to make. After posting a number of tweets about his thoughts on proper taxation and how he did (PayPal and Zip2) and didn't make his fortune, Musk appeared to […]Lance Ulanoff
- Askem Gets You the Answers You Need, FastThe Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: AskemThe Pitch: Askem aims to simplify your decision-making process Why It's Taking Off: Askem lets you share your questions online and create up to five different text res […]Veena Bissram
- Video Captures Scary Washington Bridge CollapseMore proof that the cameras are everywhere. The frightening collapse of a bridge in Washington State on the busy Interstate 5 was actually caught by a surveillance camera. A huge portion of the bridge fell into the Skagit River on Thursday night after an over-sized freight truck struck part of the structure. The grainy video, obtained by AP, actually shows a […]Lance Ulanoff
- Young & Rubicam's 90th Anniversary & CEO David Sable's advice for Startups [Video]Young & Rubicam celebrated its 90th year in business by inviting people around the world to join them in a social conversation that filled a Clear Channel Spectacolor Billboard at NY’s Times Square this Thursday. The billboard was populated with their profile pictures across a mosaic based on their tweets under the hashtag #AdvertisingIs. The mosaic was […]basilpuglisi
- Myspace's New Architects Reveal How to Rebuild a BrandThere's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked […]Adam Popescu
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
