My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging. Something about that concept got me thinking. It wasn’t encouraging team members to blog, as that’s critical for all organizations seeking to embrace the notion that [...]
Flanged bananas. Or: how to write a press release that works online too.
Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the [...]
How to get around the content problem
My previous post was just a bookmark, but it tied very neatly into the challenge all my clients face: how to source good, compelling content. You say you don’t have the time to generate content. The blunt response is: face it, your job just changed. You have to make the time because, as the current [...]
5 and a half ways to ensure you never run out of content
Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill. No matter how great that last post was, you need to keep feeding the beast. How can you [...]
Blog? I don’t have time to blog!
So for quite some while I’ve been helping people to get the most out of social media through doing things properly, effectively, creatively – and, as far as possible, in as little time as possible. By this, I don’t mean writing cursory blog posts because a useful post needs to be a certain size to [...]
Overcome Writer’s Block With Plinky Prompts — Blog — WordPress.com
Each weekday, Plinky provides a prompt — like a question or a challenge — and you type in an answer. To keep it interesting, prompts are a mixed bag of fun commands (“Write a haiku about the last meal you ate”) to more thoughtful questions (“What is your favorite summer memory?”) via en.blog.wordpress.com This is [...]

