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adfonic

On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]

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Brendan Cooper is your friendly digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.

I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it’s news to Gorkana […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

If Your Team Hates Blogging, You Need A New Team

My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging. Something about that concept got me thinking. It wasn’t encouraging team members to blog, as that’s critical for all organizations seeking to embrace the notion that […]

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banana

Flanged bananas. Or: how to write a press release that works online too.

Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

How to get around the content problem

My previous post was just a bookmark, but it tied very neatly into the challenge all my clients face: how to source good, compelling content. You say you don’t have the time to generate content. The blunt response is: face it, your job just changed. You have to make the time because, as the current […]

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5 and a half ways to ensure you never run out of content

Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill. No matter how great that last post was, you need to keep feeding the beast. How can you […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Pressed for time? Cute tools that give immediate results

Last time around, I posted about not having enough time to blog. I’m trying to fix this by basically making time – but it seems a good point at which to list some tools that help you get ‘cool’ results with as little input as possible. By this, I mean tools that use your media […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Blog? I don’t have time to blog!

So for quite some while I’ve been helping people to get the most out of social media through doing things properly, effectively, creatively – and, as far as possible, in as little time as possible. By this, I don’t mean writing cursory blog posts because a useful post needs to be a certain size to […]

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apathy

Social media? I wouldn’t bother.

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media […]

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