Archive | advertising RSS feed for this archive
adfonic

On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

by on May 24, 2012 in advertising, blogging, computing, copywriting, disciplines, freelance, personal, PR, strategy

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as [...]

6 Comments • Continue Reading →
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

by on July 19, 2011 in advertising, google+, marketing, measurement, PR, socialnetworks, technology, trends, Twitter, visualisation

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]

Leave a Comment • Continue Reading →
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Advertising, PR, sales, marketing: now you see it, now you don’t

by on July 1, 2011 in advertising, disciplines, marketing, measurement, PR, strategy

People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed [...]

Leave a Comment • Continue Reading →
apathy

Social media? I wouldn’t bother.

by on October 12, 2010 in PR, marketing, blogging, advertising, measurement, socialnetworks, monitoring, socialmedia, strategy, freelance, Twitter, reputationmanagement

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media [...]

15 Comments • Continue Reading →

Guest Post: Steve Meleka of Noble Meleka on SEO

by on June 7, 2010 in advertising, disciplines, marketing, seo, socialmedia, strategy

Preamble: Last week I posted my thoughts on SEO, after receiving a stream of great comments on Twitter that I thought were worth sharing. In turn, I’d posted because I was working on a project with a long-term colleague and friend, Steve Meleka. I worked with him at Imagination Technologies at the time we won [...]

Leave a Comment • Continue Reading →
nerd

Everyone needs to get out more

by on May 19, 2010 in advertising, bloggers, copywriting, disciplines, PR, socialmedia, Twitter

Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s [...]

1 Comment • Continue Reading →

Measurement Camp, the BBC, and The Next Big Thing

by on March 26, 2009 in advertising, cloudcomputing, computing, measurement, musictechnology, socialnetworks, technology, viral

So last Wednesday I was at Measurement Camp, this time in the swanky offices of Dare Digital. The format is still evolving under the laid-back yet effective stewardship of Will McInnes (check out his survey, it’s hilarious), so this time we had a couple of presentations from past projects, then some quicker breakouts in which [...]

6 Comments • Continue Reading →

The Greatest Viral Ever – and other assorted examples

by on October 26, 2008 in advertising, brands, marketing, socialvideo, viral

What makes a great viral? Firstly, let’s be clear: viral is an effect. I’ve been asked to ‘do something viral’ in the past, and in explaining this I’ve had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to [...]

9 Comments • Continue Reading →

If social networking influences PR, the revenues will show it

by on November 19, 2007 in advertising, PR

And, according to Sir Martin Sorrell,  head of advertising group WPP, they already do. He says that revenues from PR are growing strongly and… “… the reasoning behind it is to do with social networking and the web… Social networking is really recommendation between people about the things that they are interested in and they like… this has stimulated people’s [...]

2 Comments • Continue Reading →
← Older posts