You are here: Home » Brendan
by Brendan
on February 5, 2013 in monitoring, reputationmanagement, socialmedia, Twitter
So it’s been a very long time since I blogged. The main reason is that I’ve been getting to grips with mobile advertising for the past nine months – long enough to have a baby, or two-fifths of a baby elephant – and aligning Adfonic’s communications channels. One key project has involved ‘classic’ social media: […]
by Brendan
on May 24, 2012 in advertising, blogging, computing, copywriting, disciplines, freelance, personal, PR, strategy
Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]
by Brendan
on April 29, 2012 in computing, google+, monitoring, reputationmanagement, RSS, search, socialbookmarking, socialmedia, socialnetworks, technology, Twitter, visualisation
BlogPulse has no pulse So I was playing around with dashboards and the like yesterday – as one does – and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine around, but it was the only one offering anything like useable charts. So, given that Technorati charts disappeared years ago (although […]
by Brendan
on April 13, 2012 in personal
No valuable insights or deep analysis today. Just a cartoon that someone sent me. I can see that I’m going to use the phrase “I can’t get past the ridiculousness of it all” quite often from now on…
by Brendan
on April 10, 2012 in socialmedia
So out of the blue I got a call from BBC Radio 4 to go in and talk about the recent relaunch of Friends Reunited on the You and Yours programme. “Friends Reunited has relaunched?” thought I. Fortunately I managed to pull enough from my dusty memory banks sufficiently quickly to convince the assistant producer […]
by Brendan
on March 7, 2012 in blogging, measurement, PR
So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it’s news to Gorkana […]
by Brendan
on January 30, 2012 in marketing, measurement, socialmedia
via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that clients either don’t really care about it, or that, if they do, they only really care about the ‘good’ metrics such as ‘Friends […]
by Brendan
on January 20, 2012 in PR
David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person […]
by Brendan
on January 6, 2012 in google+, socialmedia
via flowtown.com Nice infographic from Flowtown here. Google+ is a strange beast. On the one hand, I see it every day because my home page is set to Google, and I’m always logged in, so I see it whenever I fire up my browser. So, you could say it’s won the homepage war, mainly because […]