Author Archives | Brendan
adfonic

On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

by on May 24, 2012 in advertising, blogging, computing, copywriting, disciplines, freelance, personal, PR, strategy

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as [...]

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brendanbrandonbranding

I get this a lot…

by on April 13, 2012 in personal

No valuable insights or deep analysis today. Just a cartoon that someone sent me. I can see that I’m going to use the phrase “I can’t get past the ridiculousness of it all” quite often from now on…

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fr

Me, Friends Reunited, and Radio 4

by on April 10, 2012 in socialmedia

So out of the blue I got a call from BBC Radio 4 to go in and talk about the recent relaunch of Friends Reunited on the You and Yours programme. “Friends Reunited has relaunched?” thought I. Fortunately I managed to pull enough from my dusty memory banks sufficiently quickly to convince the assistant producer [...]

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Brendan Cooper is your friendly digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.

I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

by on March 7, 2012 in blogging, measurement, PR

So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it’s news to Gorkana [...]

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tracks

Tracking the KPIs of Social Media | SEOmoz

by on January 30, 2012 in marketing, measurement, socialmedia

via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that clients either don’t really care about it, or that, if they do, they only really care about the ‘good’ metrics such as ‘Friends [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

What PR people really think of journalists

by on January 20, 2012 in PR

David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Who’s Using Google +? / Flowtown (@flowtown)

by on January 6, 2012 in google+, socialmedia

via flowtown.com Nice infographic from Flowtown here. Google+ is a strange beast. On the one hand, I see it every day because my home page is set to Google, and I’m always logged in, so I see it whenever I fire up my browser. So, you could say it’s won the homepage war, mainly because [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition

by on January 5, 2012 in measurement, socialmedia

As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

30 Social Media Predictions for 2012 From the Pros | Social Media Examiner

by on January 4, 2012 in socialmedia

How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of [...]

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