What PR people really think of journalists

David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person in the comments section.

This is great.

There’s a meme that regularly does the rounds, in which journalists (the ‘hacks’) lambast PRs (the ‘flacks’), listing their various shortcomings and idiocies.

However, in this case, a flack decided he/she had taken enough, and decided to bite back.

Whereas I’ve worked in, and for PR agencies for some years now, I’ve not worked directly with journalists that often, so I can’t comment on a lot of this. But I do recognise some of it, and in fact, when I forwarded it to a friend who works for the BBC, she thought it was hilarious. In fact, she thought the original piece that triggered this was grossly unfair to flacks.

Anyway, you decide. It’s amusing and infuriating in equal measure.

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