The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the [...]

Larry and Sergey really believe they can transform the world with technology that makes things work better, beginning with a better way to find information when you need it. That information is not restricted to text found on web pages. I believe they won’t be satisfied until everyone has a brain implant that augments their [...]

via blogs.forrester.com I’m a big fan of what Forrester say and do. Increasingly I’m coming to realise that social media is closely allied to culture change – that is, people need to change their ways of thinking about communication, and they need to do it from the inside out. It’s pointless trying to get communications [...]

via socialmediaexaminer.com Everyone needs apps, and not just mobile developers. If you’ve moved beyond the basic Facebook offerings, or think you might be about to evolve, then you should be considering some of the extremely useful apps out there. One word of warning: when you use them, they can reap data from your account. But [...]