Archive | September, 2011
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

New Delicious – sweet eye candy but a bitter aftertaste

by on September 27, 2011 in socialbookmarking, socialmusic

As if by magic, Delicious has relaunched. I had that sinking feeling when I powered up my laptop this morning and noticed that the Delicious add-on that I use to navigate the web wasn’t loading properly. It didn’t take long to figure out that there are some fairly radical changes going on. Superficially it looks […]

9 Comments • Continue Reading →
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

3 Ways to Improve Your Company’s Social Media Architecture

by on September 22, 2011 in socialmedia

via mashable.com This is pretty good, from my ex-employer Fleishman Hillard. Everyone likes graphics because they (usually) make things clearer. In this one, anything big and green in the centre is good, because it’s a nice, living social media presence. Anything red is bad, because it’s dead. The FH solution is simply to delete the […]

Leave a Comment • Continue Reading →
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Facebook’s F8 changes: a slight case of oversharing? | Econsultancy

by on September 21, 2011 in socialmedia

Facebook is renowned for rolling out new platform changes at a moment’s notice, but if early buzz is to be believed, this Thursday’s F8 developer conference will offer something a little bit special. Major changes are expected that could fundamentally reshape the way content is found and shared on the world’s largest social network. Will […]

Leave a Comment • Continue Reading →
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Gamers solve puzzle in 3 weeks that stumped scientists for a decade

by on September 19, 2011 in socialmedia

This is only the first time that online gamers have figured out the solution to a complex scientific problem. Foldit co-creator Seth Cooper said that their spatial reasoning skills allowed gamers to succeed where powerful computers had failed before and expressed hope that their game, and others like it, would lead to many such accomplishments […]

1 Comment • Continue Reading →
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

YouTube Founders Aim to Revamp Delicious

by on September 12, 2011 in socialmedia

via nytimes.com These are your new social media pin-ups. They’re the guys who are going to save Delicious – by quite some way the most powerful, effective and yet simple way of sharing content online. It was also by quite some way the largest, but the dolts at Yahoo couldn’t figure out what to do […]

8 Comments • Continue Reading →
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Whither Social Mention?

by on September 7, 2011 in cloudcomputing, monitoring, reputationmanagement, RSS, search, socialmedia, technology

Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is […]

6 Comments • Continue Reading →
Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy.

The ROI of Social Media: 10 Case Studies – TNW Social Media

by on September 6, 2011 in socialmedia

The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the […]

1 Comment • Continue Reading →