My previous post was just a bookmark, but it tied very neatly into the challenge all my clients face: how to source good, compelling content. You say you don’t have the time to generate content. The blunt response is: face it, your job just changed. You have to make the time because, as the current […]
Archive | July, 2011
5 and a half ways to ensure you never run out of content
Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill. No matter how great that last post was, you need to keep feeding the beast. How can you […]
Trends
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much […]
Visible Tweets – Twitter Visualisations. Now with added prettiness!
via visibletweets.com I’m always on the lookout for cool tools. This is one of them. Type in a search term and it shows you how the tweetcloud builds up. It’s not exactly what I was after. What I was after was a tweetcloud animator that takes a timeline and shows you how the terms in […]
Advertising, PR, sales, marketing: now you see it, now you don’t
People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed […]
Social spume
- Samsung's New 13-Inch Display Has a Crazy 3,200 x 1,800 Pixel ResolutionSamsung will be displaying some of its latest and greatest notebook and tablet screens at the Society for Information Display's Display Week 2013. Among them, one stands out: a 13.3-inch notebook display with a 3,200x1,800 (WQXGA+) pixel resolution For those keeping count, that's quite a bit better than Apple's 13-inch Retina MacBook Pro, whic […]Stan Schroeder
- Survey reveals youthful aspirations for the future of business communicationOne of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you want to see. That’s precisely what […]neville@nevillehobson.com (Neville Hobson)
- 5 Mobile Marketing Tools to Reach Customers on the GoThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Looking to up your mobile marketing game? Here are five vendors that can help. 1. MailChimp Email marketing is one of the most popular ways to stay in touch with customers, and there a […]Leyl Master Black
- No SignalAt a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal... check power, cable and source selection..." It doesn't matter at all how hard the DVD player was trying to put on a show. It is irrelevant how good the show on cable was. If it's not getting through, no one sees it. All of us own our own […]Seth Godin
- The Hobson and Holtz Report – Podcast #704: May 20, 2013Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up; Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic Media’s next venture with digi […]neville@nevillehobson.com (Neville Hobson)
- YouTube: 100 Hours of Video Are Uploaded to the Site Every MinuteYouTube has just turned eight, and the company is marking the occasion by sharing a couple of cool stats about the service Users of the world's most popular video sharing service upload 100 hours of video to the site every minute. That's 6,000 hours of video every hour and a whopping 144,000 hours of video every day. YouTube also repeated a recentl […]Stan Schroeder
- Pinterest Partners With Brands to Add Information to PinsPinterest just got an upgrade that could make it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews and price information. Brand Partnerships Bring New Pin Format Pinterest has partnered with several […]Nora Grenfell
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
