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Brendan Cooper is Editor-in-Chief at byyd, the leading mobile Demand-side Platform.

Podcasts pay

So, I’m falling in love with my HTC Wildfire, not least because it’s re-opened the world of podcasts. My old PC is now downloading them and wirelessly throwing them across to the phone, as well as downloading web intelligence for clients, and helping to cure cancer and find aliens via distributed computing. Fab.

Anyway, what I really meant to say is: I used to listen to For Immediate Release which is a one-hour long weekly podcast run by Shel Holz and Neville Hobson who between them have run comms at the highest levels for major corporations. You’d expect to pay handsomely for their consultancy time but you can download their podcast for free. It’s by quite some distance the best marketing/PR/comms podcast out there with the accent on social media and today I happened to listen to their 600th episode. What an achievement.

Now I’m back in the podcasting habit, I’d forgotten how useful it is. Every time I listen to it I get ideas. For example: you never know, a client might one day want to stay up to date but not have time to read stuff, in which case how about creating a podcast specifically for that client, which quite literally involves reading web pages/articles that might be of interest? It’s just this off-the-wall idea that sometimes clients really value: that is, you’ve shown that you’re soaking up best practice as well as creative ideas and that’s what the client pays for. And you can only get those ideas if you open your eyes and ears, in work and out of it.

So, if you’re a commuter and you like sitting staring into space you could do much, much worse than spend a bit of time listening to it during your commute. Just to go http://www.forimmediaterelease.biz/ or find it on iTunes.

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2 Comments on “Podcasts pay”

  1. Neville Hobson May 31, 2011 at 10:30 am #

    Thanks for such kind words, Brendan, and very glad you enjoyed the 600th episode. That was quite a milestone number but it was really just another regular show. Wait for number 1,000 :)

    (Btw, if you’re listening mainly on your HTC Wildfire, you might be interested in the FIR app for Android, in the Android Market http://bit.ly/j9ylYS )

  2. Brendan May 31, 2011 at 11:19 am #

    You have an app? Outstanding!

    Despite what people may think I’m really not that ‘gadgety’ but when I find something that just works, I really get into it and find out how to get it to do things it shouldn’t be able to do. So it’s great to know you’ve got the app up and running and I will most definitely check it out.

    And yes, re the podcast: I used to listen to it religiously but the time to sit down, plug in and load up slowly meant that I listened to it less and less. Now I’ve got this all set up to do it for me, I’m back in the habit – and telling everyone else to start too!

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