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Brendan Cooper is Editor-in-Chief at byyd, the leading mobile Demand-side Platform.

DNA/How to Stop Worrying and Learn to Love the Internet

A couple of years or so ago I was a guest on Start The Week, and I was authoritatively informed by a very distinguished journalist that the whole Internet thing was just a silly fad like ham radio in the fifties, and that if I thought any different I was really a bit naïve. It is a very British trait – natural, perhaps, for a country which has lost an empire and found Mr Blobby – to be so suspicious of change.

This is just so brilliant. Whether or not you like Douglas Adams, or technology, or the web, or anything basically, this should be essential reading.

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