In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data. As someone who could put the anal in analytics, I think that’s […]
Archive | April, 2011
Netvibes and me just don’t get along any more
I’ll be straight up: I like Netvibes. I’ve used it a lot in the past because I think it’s such a great solution to the problem of monitoring across the social mediascape. So it’s hurting me pretty badly now that it doesn’t work for me any more. That is, just me. As in, me personally. It’s […]
What do subscribe, like and follow have in common?
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but […]
Pressed for time? Cute tools that give immediate results
Last time around, I posted about not having enough time to blog. I’m trying to fix this by basically making time – but it seems a good point at which to list some tools that help you get ‘cool’ results with as little input as possible. By this, I mean tools that use your media […]
Social spume
- 5 Examples of Brands Using Google Plus HangoutsIn the digital world where user interaction plays an increasingly larger role in marketing, it’s crucial for brands to reach out to consumers. While some brands interact via a tweet or a Facebook post, Google Plus Hangouts has struck a chord with users. The low costs of Google Plus Hangouts – often available free for a simple production – coupled with the hi […]Amie
- Intel Fuels a Rebellion Around Your DataThe world’s largest chip maker wants to see a new kind of economy bloom around personal data Intel is a $53-billion-a-year company that enjoys a near monopoly on the computer chips that go into PCs. But when it comes to the data underlying big companies like Facebook and Google, it says it wants to “return power to the people.” Intel Labs, the company’s R […]MIT Technology Review
- Why Yahoo's Tumblr Acquisition Is So SurprisingAfter several reports over the weekend, an official press release Monday morning confirmed that Yahoo has acquired Tumblr for $1.1 billion — all in cash. SEE ALSO: More Comics on Mashable The news is surprising, leaving many Tumblr users anxious about how the acquisition will affect them (Marissa Mayer promises that Yahoo won't "screw it up"). […]Matt Petronzio
- Job Hunting? 190+ Openings at 'New York Times,' 'Slate' and MoreWhether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million peo […]Elisha Hartwig
- HeyWire Debuts Landline Texting For BusinessesWhat if there was a way to send and receive text messages via your business landline? Would you use it? A Cambridge, Mass. company is betting you and millions of others will. The service is called HeyWire, a seven year old free texting app already boasting 3 million monthly users and one billion page views. The app enables SMS and texts to be sent and receiv […]Adam Popescu
- Viral Dove Campaign Becomes Most Watched Ad EverThe Dove Real Beauty Sketches clip that went viral on YouTube just one month ago has become the most watched video ad of all time, Dove announced Monday. The three-minute ad — which has also become the third most shared ad of all time — teaches a vital lesson about how we view ourselves compared to how others see us. It has been viewed more than 114 million […]Samantha Murphy
- American Eagle Outfitters Drives Long-Term Profits With Project LASERRetailers across verticals are restructuring marketing, inventory and other key processes to help keep pace with consumers’ demanding, multichannel shopping behaviors. American Eagle Outfitters turned to JDA Software to help transition and fortify two brands — American Eagle and Aerie. These brands are sold in more than 1,000 North American stores and ship […]info@retailtouchpoints.com (Alicia Fiorletta)
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
