Archive | January, 2011

Colt PR keep tweeting my blog posts as if they were theirs

That’s all, really. I’ve posted this so that it’ll appear on their twitterstream and make them look slightly foolish, even if just for one tweet.

Comments Off Continue Reading →

“It’s called integrity, personality, you know. You’ve got something to say, you just stand up for your ground and say what you think. And that’s that.”

I work a lot with PR agencies, on big, corporate accounts. Together we go through sophisticated strategies, editorial calendars, brainstorming, measurement and so on, and slowly we help these great leviathans become more agile and approachable through communications. But sometimes I see something and it’s so different from my day-to-day work that it reminds me […]

Comments Off Continue Reading →
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you don’t want gurus then don’t call them gurus!

A recent post by Mark Ragan reminded me of a post I’ve had swirling around in my brain recently. His post is pretty bang on the money – of course he’s right that, as a general principle, we shouldn’t use jargon. But who’s ‘we’? Who are ‘them’? What are I? Well apparently I’m a guru. […]

Comments Off Continue Reading →
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]

Comments Off Continue Reading →