Archive | November, 2010

Why Cameron’s snap decision holds lessons for PR teams | Earlin’ PR abuse

Agencies should do more to extoll the virtues of quality, regularly updated and more expansive photography to their clients, perhaps to the extent of having a line item for it in all of their plans. It should be a primary consideration for every announcement, not a bolt-on a few days before. Not just for major […]

Comments Off Continue Reading →

Don’t buy anything from cheapbatteryshop.co.uk or emerald48s because they are scammers

Before you buy, shop around. Not just for the best deal, but for the honest deal. And if you find dishonest deals, by dishonest dealers, then make sure you warn people about it. I’ve been ‘had’ twice recently. Cheapbatteryshop.co.uk are scammers Cheapbatteryshop.co.uk sold me a dud battery (you don’t have to click that link, in […]

Comments Off Continue Reading →
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

The Universal Process™. Or: the Gartner Hype Cycle of Life

Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by […]

Comments Off Continue Reading →
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Social media marketing: it’s not about you

Marketing isn’t about you. It’s about your audiences. But it’s surprising how often people get this the wrong way around. These phrases crop up fairly often: ” No one will be talking about us online” “I really like sites with lots of animation on them” “I don’t see why anyone would want to follow X” […]

Continue Reading →