Archive | October, 2010

Thin client? What thin client?

by on October 29, 2010 in cloudcomputing, computing

I just spent five minutes waiting for my laptop to boot up. It’s a fairly standard spec, running the dog’s breakfast that is Vista, but still, it shouldn’t take that long. In a world of cloud computing, could we be looking ahead to instant start-up as clients get thinner? I doubt it. I’ve documented my [...]

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Twitter influence: who do you believe?

by on October 25, 2010 in measurement, socialmedia, Twitter

Two people walk into a room. They both claim to have the definitive ranking for Twitter influencers for your area of interest. One uses Klout, the other, WeFollow. And guess what? Their results differ, in some cases quite wildly. Which do you believe? Let’s multiply the problem. Imagine you’re dealing not just with two people [...]

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apathy

Social media? I wouldn’t bother.

by on October 12, 2010 in advertising, blogging, freelance, marketing, measurement, monitoring, PR, reputationmanagement, socialmedia, socialnetworks, strategy, Twitter

In the 18 months since I went freelance, I’ve spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media [...]

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8 email statistics to use at parties

by on October 1, 2010 in socialmedia

Any self-respecting marketing channel is incomplete without a set of cool numbers to go with it: numbers you can print on a t-shirt and impress your friends with (if you have the right sort of friends). Social media has them. Now it’s email’s turn… via email-marketing-reports.com Email. We often forget it. I just did some [...]

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