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Brendan Cooper is Editor-in-Chief at byyd, the leading mobile Demand-side Platform.

Nathan @ e-gineer: Our Intranet, the Wiki: Case Study of a Wiki changing an Enterprise

The adoption of JCintra has been remarkable. After only 3 months, 111 people had contributed more than 5,000 changes. After 12 months, we had 18,000 contributions from 184 people within the business.

Most significantly, our contributions per month has continued to grow since launch. People are engaging and collaborating more with time, they are not losing steam as you might expect.

To drive adoption, we’ve primarily focused on owning the flow of new information. Early on, we established a policy that all announcements must be on JCintra. When necessary, they may be sent via email in addition to posting as news on the Intranet. Today, announcements ranging from major restructures to new babies for employees flow through the news page without clogging up email inboxes.

Owning the flow of news has established JCintra as a trusted source for the latest information. This translates into an expectation that the stocks of information (e.g. policies) will be available and up to date. Own the flow and the stock will come.

Business information that was previously scattered in email (e.g. Business Planning presentations) is now collected into a permanent, secure online space. We have a growing reference and history of information to build on and make available to newcomers. Knowledge management, previously a big concern, has moved off the agenda for the time being.

This is a very nice encapsulation of how to port across from a tired old intranet to something active and engaging. Social media for internal comms? Absolutely.

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