The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as the gateways to change. Early […]
Archive | July, 2010
Business Blog: separate domain or on your website @ Better Business Blogging
One of the most frequently asked questions when it comes to setting up a business blog, and certainly one which I have been asked on a number of occasions recently, is whether it is better to have a blog as part of your website or to set it up as a separate site on its […]
The Importance of Storytelling in Marketing | Rocket Watcher Product Marketing for Startups
via rocketwatcher.com My favourite bit from this: “Sometimes I think it’s because smaller companies are afraid that storytelling will come across as unprofessional or they don’t think the it’s appropriate to tell them in anything other than a face to face meeting.” Dead right. I find this too. I want companies to start creating their […]
Social spume
- FOMO the Movie: The Terrifying Social TruthFor all the amazing ways social media has changed our lives, it's come with some downsides, as well. Chief among those is FOMO — that is, of course, Fear of Missing Out, a documented disease among social media addicts Surely you're familiar with the feeling. A simple night relaxing at home is no longer good enoughTwitter brings fun updates from fri […]Sam Laird
- Elon Musk Wants to Build an Electric Pickup TruckHow did you spend you Friday night? Tesla founder and CEO Elon Musk spent his answering questions about paying back the government and musing about the next kind of electric vehicle he might like to make. After posting a number of tweets about his thoughts on proper taxation and how he did (PayPal and Zip2) and didn't make his fortune, Musk appeared to […]Lance Ulanoff
- Askem Gets You the Answers You Need, FastThe Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: AskemThe Pitch: Askem aims to simplify your decision-making process Why It's Taking Off: Askem lets you share your questions online and create up to five different text res […]Veena Bissram
- Video Captures Scary Washington Bridge CollapseMore proof that the cameras are everywhere. The frightening collapse of a bridge in Washington State on the busy Interstate 5 was actually caught by a surveillance camera. A huge portion of the bridge fell into the Skagit River on Thursday night after an over-sized freight truck struck part of the structure. The grainy video, obtained by AP, actually shows a […]Lance Ulanoff
- Young & Rubicam's 90th Anniversary & CEO David Sable's advice for Startups [Video]Young & Rubicam celebrated its 90th year in business by inviting people around the world to join them in a social conversation that filled a Clear Channel Spectacolor Billboard at NY’s Times Square this Thursday. The billboard was populated with their profile pictures across a mosaic based on their tweets under the hashtag #AdvertisingIs. The mosaic was […]basilpuglisi
- Myspace's New Architects Reveal How to Rebuild a BrandThere's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked […]Adam Popescu
- Alfonso Ribeiro, Will and Jaden Smith Do the Carlton DanceGather 'round nerds, '90s kids and fans of Carlton Banks Will Smith and son Jaden recently made an appearance on the BBC's Graham Norton Show. In the video above, they perform a father-son rap together, which is kind of cool. But the real fun starts at the 3:45 mark, when none other than Smith's Fresh Prince of Bel-Air castmate Alfonso Ri […]Sam Laird
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
