"Help businesses harness the full potential of social media intelligence and focus on measuring the impact social media has on businesses". I seem to have heard this many, many, many, many times. The simple truth is that a combination of content creativity, PR insight, solid strategy and an understanding of how businesses work is rare. I don't see how a combination of a measurement and consultancy company can provide this. Measurement companies lack the strategic insight and execution; consultancies lack the creativity. What I think is right about this partnership is that, as Stuart says, they'll be able to take on the 'fluffy' PR people. What's wrong is that they won't understand communication. Statistics is not communication, and consultancy is not creativity. Nonetheless I await the outcome with interest.
About the Post
Author InformationPosted by: Brendan
Brendan Cooper is Editor-in-Chief at byyd, the leading mobile Demand-side Platform.
Post InformationPosted on: June 18, 2010
Posted in: socialmedia
Comments: Comments Off
links for 2010-06-18
advertising bloggers blogging blogs books brands cloudcomputing computing copywriting disciplines freelance google+ marketing measurement microblogging monitoring musictechnology personal podcasts PR reputationmanagement research RSS search seo socialbookmarking socialmedia socialmusic socialnetworks socialnews socialvideo strategy stuff technology training trends Twitter viral visualisation
- 181,250 visits
- An error has occurred; the feed is probably down. Try again later.