Can PR survive competition from management consultancies? | A PR Guy's Musings: Stuart Bruce "Help businesses harness the full potential of social media intelligence and focus on measuring the impact social media has on businesses". I seem to have heard this many, many, many, many times. The simple truth is that a combination of content [...]

3 Ways to Tell If Your Corporate Blog Is Working | Twitter | ideaLaunch Nice, brief encapsulation here. (tags: blogging measurement)

Social media marketing helps drive online retail sales – Marketing News | UTalkMarketing Does what it says on the tin (tags: utalkmarketing socialmedia retail sales)

Twitter Acquires Smallthought Systems to Integrate Analytics Tools This might be huge – and bad news for the many alternative analytics sites. (tags: twitter monitoring analytics measurement metrics) Social Media for Sales | Webbiquity | B2B Marketing Blog This is one of those posts that seem at the same time incredibly basic but incredibly important [...]

renaissance chambara | Ged Carroll – Brands2Life brand hijack leads to search reputation issue Just goes to show – even if you don't really want to engage in social media, you should at least be staking your claim and monitoring. (tags: brands2life brandhijack)

13 truths about social media measurement | Article | Homepage articles This is about as good as it gets when covering what measurement is – and is not. Read it. (tags: ragan ambernaslund measurement metrics socialmedia) Robin Hamman to head Edelman Digital in London Interesting news from the mothership. Not my mothership, I hasten to [...]