When I was a young, naive strip of a lad, I thought everyone used the right words for the right reasons. How wrong I was. How very, very wrong. Today, gnarled and grizzled, I’m more aware of what people are really saying when words come out of their heads. And some of those words should […]
Archive | June, 2010
To craunch a marmoset, frothy vomit, and other curiosities
Estimated reading time: 2 minutes So I was going through Epoch PR‘s numbers (I’m their digital associate and am helping them with their online strategy), and this came up: http://seadna.net/301-redirect-the-seo-way-to-rename-or-move-files-or-folders/ To quote the bit that my Epoch PR search must have picked up: “it takes a straws of in good time always and hard hopped […]
Social spume
- Myspace's New Architects Reveal How to Rebuild a BrandThere's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked […]Adam Popescu
- Alfonso Ribeiro, Will and Jaden Smith Do the Carlton DanceGather 'round nerds, '90s kids and fans of Carlton Banks Will Smith and son Jaden recently made an appearance on the BBC's Graham Norton Show. In the video above, they perform a father-son rap together, which is kind of cool. But the real fun starts at the 3:45 mark, when none other than Smith's Fresh Prince of Bel-Air castmate Alfonso Ri […]Sam Laird
- Biggest Stories of the WeekTech PR: Computer Geekdom Celebrates Answer to 26-Year-Old Mystery Nutella’s Incredible, Unbelievable, Completely Inexplicable—but Totally Legal—PR Blunder Multi-Sensory Advertising: Domino’s Pizza-Scented DVDs J.C. Penny to America: ‘It’s Not You. It’s Me. (Now Please Come Back.)’ Finance, Airlines, and Telecom Prove Most ‘Socially Devoted’ Industries on Tw […]James F. Thompson
- PR Debate: Is McDonald’s Exploiting the Charles Ramsay Situation?McDonald’s is giving Charles Ramsay free food for a year. You know the situation: Charles Ramsay helped rescue three Cleveland women from the monstrous confines of kidnapper Ariel Castro, a heroic deed that landed Mr. Ramsay on national television where he instantly became famous for his candid remarks which included a reference to McDonald’s. Since then, Mc […]James F. Thompson
- UCLA Surgeons Live Vine Brain SurgeryDoctors at UCLA Health in Southern California documented a brain surgery on Thursday by using Instagram and Vine, showing yet another ground-breaking use of social media in the hospital setting. We've already witnessed the world's first live-tweeted open-heart surgery from Houston, as well as a live-tweet of a brain surgery. But what was noteworthy […]Vignesh Ramachandran
- First Apple Computer Could Fetch Half Million in AuctionAn Apple 1 computer, the low-powered PC that started it all for the late Apple CEO Steve Jobs, co-founder Steve Wozniak and the then very new Apple Computers, is up for grabs on May 25. All you need is somewhere north of a half a million dollars. The still-working computer goes to the highest bidder at the German auction house Auction Team Breker. According […]Lance Ulanoff
- Tips From a Reporter on Great PR WritingWe’ve been doing a lot of coverage in PR News lately on great PR writing. And as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to … | MORE »The post Tips From a Reporter on Great PR Writing appeared first on PR News.Tony Silber
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
