Archive | May, 2010

links for 2010-05-29

Twitter Sentiment This is what the very clever people at based their very clever site on. (tags: sentiment) Twitter Sentiment – Resources How very cool is this? (tags: sentiment) Fred Reichheld, Author, The Ultimate Question: Are You Doing Net Promoter? I think I might be doing this. Or something similar. Either way, I like […]

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links for 2010-05-26

Four Reasons Your Social Media Marketing Campaign Sucks | Dave Fleet just about nails it here. (tags: davefleet socialmedia sociamediamarketing marketing)

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Social media obeys physics too

Estimated reading time: 1 minute Time and again I hear this: 1. What will we get as a ROI on social media? 2. We don’t have any time/resource/money to spend on it. Now, this is obviously not a sustainable position to take! You won’t get any return if you don’t allocate any resource. Social media […]

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What’s the sum total of all the computing power in the world?

Estimated reading time: 4 minutes OK, so it’s the kind of question a child would ask, but I do have a child’s mind, especially on a Friday. Actually I should have posted about this yesterday because, according to my new blog schedule Thursday is tech day, but I forgot. Actually, that’s a lie. I was […]

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Everyone needs to get out more

Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s […]

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Copywriters can write about anything – but don’t ask them about it next week

Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I’ve decided to try a blogging experiment. I’m going to write to a daily schedule so that on any given day, if you want to tune in, you’ll know what to expect. Plus, I make […]

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links for 2010-05-18

F-Shaped Pattern For Reading Web Content (Jakob Nielsen's Alertbox) Fascinating insight here. I have come across these studies before and they do offer an interesting approach, especially for designers and copywriters. (tags: reading pattern heatmap)

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links for 2010-05-14

Recent Facebook Changes: Open Graph, the "Like" Button and More I've been looking for a nice, succinct description of the latest Facebook changes – and here it is. By the way, did I mention: I hate Facebook? (tags: facebook communicatevalue)

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links for 2010-05-13

Twitter: Findings on Popularity & Influence | eyecube I like the findings here because the conclusion – "target multiple accounts with authority that focus on a related topic, rather than trying to chase one high profile celebrity account" – is what we do anyway, but it's nice to know why we do it. (tags: rickliebling […]

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