Archive | March, 2010

Journeys in monitoring and measurement

Over the past few weeks – months, even – I’ve been looking into ways to monitor what’s being said ‘out there’, and then measure it in a meaningful way. My conclusion? There are plenty of tools out there that can almost do the job, but most of them fail in some significant way. Yahoo Pipes […]

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links for 2010-03-27

Social Media Optimization Tools – Online Marketing Blog Always one for a good list, me (tags: socialmedia optimisation optimization)

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links for 2010-03-25

Top 10 Social Media WORST Practices Although I generally don't like negativity I think this list is important. Basically do the opposite of everything in it and you should be fine. I have to take issue with the last slide though, about running screaming from people who say social media should be measured in DOLLARS. […]

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links for 2010-03-23

The Naked Pheasant I know, I know, it's another Edelman thing, but I can't help but think they're doing quite nice things at the moment. This one is exactly why people should blog – it gives attitudes rather than platitudes. Ooh, that's quite a good phrase isn't it? (tags: blog edelman nakedpheasant)

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links for 2010-03-20

State of the Media Report 2010 | Wired PR Works Some nice stats here from Barbara Rozgonyi, especially for PR people who want to know what's the haps in media consumption (tags: barbararozgonyi socialmedia statistics)

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links for 2010-03-18

http://mashable.com/2010/03/16/public-relations-social-media-results/ "PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems." They weren't when I was running around telling them they should be! Good to know that they are now – finally. (tags: pr socialmedia mashable)

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links for 2010-03-17

PolicyTool for Social Media I haven't tried this yet but it looks intriguing. If only you could get a social media strategy generator. In fact, scrub that – if only you could have something that shows where you are now on a quadrant, then you just drag and drop that to where you want to […]

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I want to listen, so let me find you!

I've been doing a lot of social media strategy lately. This involves digging around the web looking to see where a client is influential and what the sentiment is around that client, compared to its competitors (among many other things). And, so that I'm comparing like with like, I compare YouTube channels to each other, […]

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links for 2010-03-13

Fallout of the Backblaze Storage Pod post | Backblaze Blog A very impressive story of what happens when you share. (tags: cloud storage backblaze) Next Communications: 34 Unforgettable Posts for PR People Don't say he never gave you nuthin. (tags: pr) Social Media Monitoring Wiki (A Wiki of Social Media Monitoring Solutions) A very nice […]

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