Over the past few weeks – months, even – I’ve been looking into ways to monitor what’s being said ‘out there’, and then measure it in a meaningful way. My conclusion? There are plenty of tools out there that can almost do the job, but most of them fail in some significant way. Yahoo Pipes [...]
Journeys in monitoring and measurement
by Brendan on March 29, 2010 in cloudcomputing, measurement, monitoring, reputationmanagement, research, technology
links for 2010-03-27
by Brendan on March 27, 2010 in socialmedia
Social Media Optimization Tools – Online Marketing Blog Always one for a good list, me (tags: socialmedia optimisation optimization)
links for 2010-03-25
by Brendan on March 25, 2010 in socialmedia
Top 10 Social Media WORST Practices Although I generally don't like negativity I think this list is important. Basically do the opposite of everything in it and you should be fine. I have to take issue with the last slide though, about running screaming from people who say social media should be measured in DOLLARS. [...]
links for 2010-03-23
by Brendan on March 23, 2010 in socialmedia
The Naked Pheasant I know, I know, it's another Edelman thing, but I can't help but think they're doing quite nice things at the moment. This one is exactly why people should blog – it gives attitudes rather than platitudes. Ooh, that's quite a good phrase isn't it? (tags: blog edelman nakedpheasant)
links for 2010-03-20
by Brendan on March 20, 2010 in socialmedia
State of the Media Report 2010 | Wired PR Works Some nice stats here from Barbara Rozgonyi, especially for PR people who want to know what's the haps in media consumption (tags: barbararozgonyi socialmedia statistics)
links for 2010-03-18
by Brendan on March 18, 2010 in socialmedia
http://mashable.com/2010/03/16/public-relations-social-media-results/ "PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems." They weren't when I was running around telling them they should be! Good to know that they are now – finally. (tags: pr socialmedia mashable)
links for 2010-03-17
by Brendan on March 17, 2010 in socialmedia
PolicyTool for Social Media I haven't tried this yet but it looks intriguing. If only you could get a social media strategy generator. In fact, scrub that – if only you could have something that shows where you are now on a quadrant, then you just drag and drop that to where you want to [...]
I want to listen, so let me find you!
by Brendan on March 15, 2010 in measurement, monitoring, socialmedia, strategy
I've been doing a lot of social media strategy lately. This involves digging around the web looking to see where a client is influential and what the sentiment is around that client, compared to its competitors (among many other things). And, so that I'm comparing like with like, I compare YouTube channels to each other, [...]
links for 2010-03-13
by Brendan on March 13, 2010 in socialmedia
Fallout of the Backblaze Storage Pod post | Backblaze Blog A very impressive story of what happens when you share. (tags: cloud storage backblaze) Next Communications: 34 Unforgettable Posts for PR People Don't say he never gave you nuthin. (tags: pr) Social Media Monitoring Wiki (A Wiki of Social Media Monitoring Solutions) A very nice [...]
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- BREAKING: Facebook to File for IPO Next Week [REPORT]The long-awaited tech IPO of the year — perhaps of the decade — is on. Facebook will file its paperwork for an Initial Public Offering on Wednesday, according to a report from the Wall Street Journal. Details are scarce, and the WSJ’s source is unnamed. But the Journal has a track record on such stories that is hard to dispute. The filing could yield $100 bi […]Chris Taylor
- MAJOR RUMOR: Facebook Filing IPO Docs WednesdayRumor has it Facebook may submitting paperwork on Wednesday to register Facebook for an initial public offer. We are updating this post in real time, so be sure to hit hard refresh for updates. Streetinsider.com tweeted the rumor, suggesting that the social network would have the ticker FBOOK and that Goldman Sachs may play a major role in the deal.Jackie Cohen
- Google Music Finally Lets You Download Your Own Tunes [VIDEO]Google Music, Google’s cloud music service, has finally introduced a feature that lets users download their music to a computer with just a click of a button. It’s been nearly a year since Google Music made it easy for users to add their music to the cloud services for easy streaming. The service didn’t make it so easy, however, to retrieve music from your o […]Zachary Sniderman
- Snaps on Maps: Google Wants to Send Photographers Inside Your BusinessGoogle wants to get all up in your business — but in a good way. The search giant just unveiled an expansion to its Business Photos program, which aims to put indoor images of businesses on Google Maps and Google Places profiles. The program now has a clear way to hook business owners up with local photographers with its “Trusted Photographers” initiative. I […]Peter Pachal
- Over 50% Of Facebook Users Worry About TimelineMore than half of Facebook users are worried about timeline, according to a poll of 4,110 people by Sophos. More specifically, of the 4,110 respondents to the Sophos poll: 51.29 percent said timeline worried them; 32.36 percent said they didn’t know why they were still on Facebook; 8.39 percent guessed they’d get used to timeline; and 7.96 percent liked time […]David Cohen
- Guest Blog Post by James McDavid - Snickers, Twitter and the problem of complianceWhen tweets from Katie Price (aka Jordan, a British glamour model) talking about the recently released Chinese GDP figures and the potential effects of large scale quantitative easing on the liquidity of the bond markets began appearing in my Twitter stream early this week I was a little surprised. Not entirely shocked (I 'accidentally' read her au […]Anthony Mullen
- Google and Bing Searches Help Us Pirate Music?Of course the public is going to pirate music when 80% of our search results for music direct us to illegal sites. That’s the claim made by a coalition of entertainment industry groups in a private document sent to the U.K. government. In the paper, the coalition says that Google and other search engines such as Bing implicitly support pirating and copyright […]Zachary Sniderman

