Archive | February, 2010

Forget bad hair days, I’ve had a bad tech week

Sometimes, nothing seems to work properly. This week I had a sudden flash of inspiration: how about importing an RSS feed into a Google Spreadsheet, creating a chart from it, then publishing that chart as an image? You could then produce your own charts for RSS feeds. Wonderful. A quick test showed that yes, you […]

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links for 2010-02-27

Twibbon.com – Start Something! Ah, always wondered where people got those from! (tags: twibbon twitter tool) TweetReach: Results for blair Another one that I might change my mind about sometime. This one might be good for initial research to see who's most engaged with a particular topic. Although I should add that I tweeted the […]

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What are people saying about… PR?

This is another in a series of posts in which I set up dashboards to get an overview of what people are saying, and where they’re saying it. This time: PR. Public Relations. The art and science of spin, persuasion, influence. Whatever you want to call it, the chances are that today, you read, watched, […]

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links for 2010-02-25

Real-time Social Media Analytics – uberVU Hmmm… shiny… (tags: monitoring)

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links for 2010-02-23

ReputationOnline » Blog Archive » Stephen Waddington on ‘Corporate blogging is broken’ Wadds offers good reasons why corporate blogging hasn't taken off. He seems optimistic but I'm not so sure any more. The problems seem pretty insurmountable, at least in the UK. Maybe we should look to the US for inspiration. (tags: waddington blogging) Study: […]

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Online outreach needs to be more touchy-feely, less reachy-outy

There are plenty of posts out there about how bad some email pitches can be. I generally don’t like to accentuate the negative but today I received two pitches that both ably demonstrated one poor aspect of pitching: personalisation. The first pitch of the day came into my inbox pretty much demanding that I look […]

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links for 2010-02-22

ReputationOnline » Blog Archive » Stephen Waddington on ‘Corporate blogging is broken’ Wadds offers good reasons why corporate blogging hasn't taken off. He seems optimistic but I'm not so sure any more. The problems seem pretty insurmountable, at least in the UK. Maybe we should look to the US for inspiration. (tags: waddington blogging) Study: […]

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PR on The Bottom Line with Evan Davis

I like podcasts. I like the way you can listen to them, often absent-mindedly, staring into the distance, instead of actually concentrating on anything. I like the way you can listen to them wherever you are on – on the tube, in the car, in the bath – without necessarily having access to the web […]

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Are Eurostar finally ‘getting it’?

So I just noticed in my Twitter feed that someone called eurostarcomms has asked me to take a look at the Eurostar reaction to the Independent report. The microsite's pretty good – go and take a look at http://independentreview.eurostar.com/. Main thing is, however, that on it I notice they have been doing outreach to other […]

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