Unless you’ve been living in a cave for the past week, you’ll know all about the iPad, Apple’s new wunderkit – what it has, what it has not, what it’s for, what it’s not for, and so on. Fortunately, the term ‘iPad’ is very quick and easy to search for. So, it’s a doddle to […]
Archive | January, 2010
Proof reading can be fun!
Proof reading is supposed to be a doddle. It’s just making sure everything’s tickety-boo and stamping it with your big red ‘Approved’ stamp. No? Actually, no. Not really. Not when you’re proofing a 26,000 word document, like I just did today. It’s been a while since I did hard-core proofing and it reminded me that […]
Can the cloud protect us?
I just received an email from a friend of mine who’s lost all his iPhone data. That’s over 2,000 contacts he’s built up over the past few years in PR. To say it’s a disaster is an understatement. But I guess it’s a lesson to us all: data has no value unless it’s backed up. […]
Social spume
- 25 Ways to Celebrate Geek Pride DayYou're surrounded by geeks every day. Your commute is filled with people playing Dots. Your best friend spends her Saturday nights creating Everquest fan art. And you constantly imagine scenarios in terms of endless loops. But May 25 is officially the time to let your nerdy flag fly — it's Geek Pride Day. SEE ALSO: Challenge Accepted: 15 Trivia Que […]Stephanie Buck
- What You REALLY Need to Learn: KD Paine's Commencement Address to Recent Graduates in Public Relations and Social MediaThe Paine of Measurement I haven’t been asked to give a commencement speech in awhile, probably because in the last one I told graduates that, "You’re never wrong, you're just early," and,"'Tis better to beg forgiveness than ask permission.” As a result, several hundred recent graduates were launched into the business world who are […]Queen of Measurement
- A Measurement Makeover for Brown + Dutch Public Relationsby Katie Delahaye Paine Alyson Dutch of Brown + Dutch Public Relations I recently had the pleasure of being part of a Bulldog Webinar entitled “The Great PR Measurement Debate: The Truth about AVE, Clip Counts and the Barcelona Principles.” The premise for the webinar was to delve into the seeming contradiction that 33% of PR people admit to using Ad Value E […]Queen of Measurement
- Hiring Interns: Do's and Don'tsHiring interns for your company means more than just finding a pair of hands to get you coffee or feet to run your clothes to the dry cleaner. Interns can be the future of your company, so it makes sense to hire the smartest and most capable workers Last year, nearly 60% of interns were converted into full-time hires by companies. After all, interns learned […]Josh Tolan
- On adding a zeroWhat happens if, instead of one sales call a day, you make ten? Or if instead of 3 freelancers working on scaling your work, you have thirty? What happens if you add a zero in places where it feels impossible to handle... what then? Scale isn't always the answer, but if it is, then scale. Build the systems necessary to dramatically change your impact. H […]Seth Godin
- FOMO the Movie: The Terrifying Social TruthFor all the amazing ways social media has changed our lives, it's come with some downsides, as well. Chief among those is FOMO — that is, of course, Fear of Missing Out, a documented disease among social media addicts Surely you're familiar with the feeling. A simple night relaxing at home is no longer good enoughTwitter brings fun updates from fri […]Sam Laird
- Elon Musk Wants to Build an Electric Pickup TruckHow did you spend you Friday night? Tesla founder and CEO Elon Musk spent his answering questions about paying back the government and musing about the next kind of electric vehicle he might like to make. After posting a number of tweets about his thoughts on proper taxation and how he did (PayPal and Zip2) and didn't make his fortune, Musk appeared to […]Lance Ulanoff
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
