by Brendan
on December 17, 2010 in brands, cloudcomputing, copywriting, disciplines, freelance, marketing, monitoring, personal, PR, research, socialmedia, strategy, trends
So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down [...]
by Brendan
on December 2, 2010 in socialmedia
Anyone who saw the Peter Mandelson doc the other day on the BBC – endearingly entitled “Peter Mandelson: The Real PM” – will probably come away knowing very little about Lord Voldemort Mandelson the Man. One thing that stood out though: he seemed completely unflappable, even in the face of failure on the eve of [...]
by Brendan
on November 18, 2010 in socialmedia
Agencies should do more to extoll the virtues of quality, regularly updated and more expansive photography to their clients, perhaps to the extent of having a line item for it in all of their plans. It should be a primary consideration for every announcement, not a bolt-on a few days before. Not just for major [...]
by Brendan
on November 17, 2010 in stuff
Before you buy, shop around. Not just for the best deal, but for the honest deal. And if you find dishonest deals, by dishonest dealers, then make sure you warn people about it. I’ve been ‘had’ twice recently. Cheapbatteryshop.co.uk are scammers Cheapbatteryshop.co.uk sold me a dud battery (you don’t have to click that link, in [...]
by Brendan
on November 10, 2010 in copywriting, disciplines, musictechnology, personal, socialmedia, socialmusic, socialnetworks, strategy, stuff
Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by [...]
by Brendan
on November 1, 2010 in marketing, socialmedia
Marketing isn’t about you. It’s about your audiences. But it’s surprising how often people get this the wrong way around. These phrases crop up fairly often: ” No one will be talking about us online” “I really like sites with lots of animation on them” “I don’t see why anyone would want to follow X” [...]
by Brendan
on October 29, 2010 in cloudcomputing, computing
I just spent five minutes waiting for my laptop to boot up. It’s a fairly standard spec, running the dog’s breakfast that is Vista, but still, it shouldn’t take that long. In a world of cloud computing, could we be looking ahead to instant start-up as clients get thinner? I doubt it. I’ve documented my [...]
by Brendan
on October 25, 2010 in measurement, socialmedia, Twitter
Two people walk into a room. They both claim to have the definitive ranking for Twitter influencers for your area of interest. One uses Klout, the other, WeFollow. And guess what? Their results differ, in some cases quite wildly. Which do you believe? Let’s multiply the problem. Imagine you’re dealing not just with two people [...]