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I don't actually want to start a PR consultancy business but I find what Steve has to say in this post deeply insightful, particularly with regard to digital.
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Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He is friendly, and he likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.