Social spume

• Two months in at Battenhall
  It is two months since I launched Battenhall. This blog has been quieter than normal of late, as all my blogging action has been over on the Battenhall blog. So I thought it would be worthwhile writing down an update on how it has all gone so far.  We have been busy and been fortunate enough to be asked to do some very exciting work, and that is awesome beyo […]
  Drew Benvie
• Why ROI is Often a Useless Metric for PR Professionals
  Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.  | MORE »The post Why ROI is Often a Useless Metric for PR Professionals appeared first on PR News.
  Lucia Davis
• Facebook Hashtags Getting Closer?
  Rumors began surfacing in March that Facebook would add a Twitter staple, hashtags, and now developer Tom Waddington uncovered evidence that the social network is getting closer to incorporating the feature in the form of a mention of “hashtag” in the software-development kit for JavaScript. continued… New Career Opportunities Daily: The best jobs in media. […]
  David Cohen
• Devastating Photos of the Oklahoma Tornado Aftermath
  A massive mile-wide tornado struck the town of Moore, Okla., near Oklahoma City on Monday, destroying homes, schools, businesses and vehicles, among other things. Reports say that the tornado has killed at least 91 people, 9 of them children. At least 145 people have been injured. These numbers remain in flux as more is learned about the situation. SEE ALSO: […]
  Christine Erickson
• Why Social Media Is the Front Line of Disaster Response
  Nearly one million people are affected by natural disasters each year. In the U.S. alone, some 400 people die from disasters that cost the economy $17.6 billion. Helping respond to these cataclysmic events, social media is now a go-to tool for those effected by disasters One in five Americans has used an emergency app. Of those Americans effected by natural […]
  Zoe Fox
• How Marissa Mayer Will Use Tumblr
  Yahoo CEO Marissa Mayer, who announced on Monday that the company acquired popular social blogging site Tumblr for $1.1 billion, said she will use the site often to share her experiences and interests with the community, from Yahoo news to pictures of macaroon art. Mayer will blog with the user name MarissaMayr — note the dropped "e," in line with […]
  Samantha Murphy
• We Are Winning @ The Revs
  Last Friday we had the privilege of attending the Rev Awards at The Grosvenor, where we were proud to pick up two awards! Despite being up against some very stiff competition, our Get Well Soup campaign for Heinz won both Best Social Campaign of the Year and Best Engagement Campaign of the Year. We were also shortlisted for the overall Agency of the Year tit […]
  Jim Coleman