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Interesting approach to web aggregation which I haven't come across before.
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As ever, Mashable settles the debate.
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Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He is friendly, and he likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.
http://www.techcrunch.com/2009/11/01/lets-kill-viral-its-time-for-a-new-word/
New fuel to feed our ‘what is viral?’ fire. Actually perhaps fire might be another new word that we can use to replace viral? But as we know fire wouldn’t be the right word, since viral is an effect, perhaps ‘burning’
I just commented. Given that I’ve said in the past that viral is funny, useful, controversial, clever or cool, I propose the word ‘fucccy’.