Archive | September, 2009

Once upon a time…

… I was a copywriter. Then I became a social media planner. Then I became a digital PR senior account manager. Then I was a social media strategist. Then I decided to jack it all in and become a copywriter again. Now, I’m finding I’m sort of all of those at the same time. Confusing, […]

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Will one tweet ever change the world?

Sometimes, you know you’re seeing history in the making in a few video frames. Recently, there’s been a bit too much of it happening. I watched in awe as the US Senate refused Bush his bailout money – the split-screen showed the politicians’ verdict and the resultant stock market crash like a horrendous parody of […]

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links for 2009-09-29

Conversation Agent It's another list, but one worth checking out. Disclosure: I'm not on it. Bum. (tags: twitter conversationagent) Tweetbots – Twitter bots that let you DM-Tweet, Auto-Follow and Feed-Tweet This is either dumb, or pernicious. Or it could be brilliant. I'm undecided. I think. (tags: twitter microblogging)

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links for 2009-09-26

WordPress Tutorial – How to Make a Static Page Your Home Page & Hide a Double Home Page Link « WordPress Tutorials – Business Blogging 101 Very useful when trying to figure this out for yourself (frustrating WordPress 'feature' that displays two home page tabs). I just wish he'd *get on with it*! Oh, and […]

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links for 2009-09-24

What's your Twitter ROI? How to measure social media payoff Nice heads-up from Katie Paine here. You really can put money where other people's mouths are. (tags: katiepaine twitter roi measurement)

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Accountants are part of the brand too

So today, for the third time, I find myself chasing major companies for money after the 30-day period on my invoice has expired. I do wonder what would have happened if I hadn’t kept my records in order. Would I ever have been paid? Or would the invoice be expedited/dormanted/deleted, or lost behind a filing […]

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links for 2009-09-23

Trendsmap – Real-time local Twitter trends This is quite nice. People in London are tweeting mostly about Burberry and Sugababes, it would seem. (tags: trendsmap twitter microblogging) Online Public Relations Home Page This is an EXTRAORDINARY resource for anyone remotely interested in things digital and PR. Whether or not 'Online PR' is a valid term […]

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Communication Director: Was I too harsh?

The nice people at Communication Director recently asked me to comment on a European government initiative called TH!NK. The TH!NK idea was worthy: that social media can be used to engage people more in the democratic process. However, the more I looked into it, the less successful it seemed. So, I said so. I just […]

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links for 2009-09-15

AMAZING: Students Build $150 Space Camera [Pics] Sorry, but this really is amazing enough simply to share. It's nothing to do with social media or copywriting. No, it's far more interesting than that! DIY reputation management with Netvibes. This is a very cool post. Actually, it's a very cool-looking blog too. (tags: reputationmanagement monitoring)

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